South Africa is the largest Coca-Cola market in Africa and consistently ranks among the best performing countries in the world of Coca-Cola. This impressive position is made possible by the hard work and commitment of our four bottlers, our canning operation as well as our employees, whose main vision is to benefit and refresh the people of South Africa. We’re proud to be a business unit of the Coca-Cola Eurasia and Africa Group, which is headquartered in Istanbul, Turkey. TheCoca-Cola Company has operations in more than 200 countries around the world and serves its beverages at a rate of 1.8 billion every day.
Develop short- (1 year) and mid-term (2-3 years) business/brand plans identifying business objectives, strategies, key initiatives and performance measurements by using insights collected from situation assessment, marketplace information, etc. in order to support Africa Operating category and brand growth targets.
Assess attractive local consumer opportunities that are currently untapped by the Company by leveraging consumer research in order to identify new volume and profit growth areas ( new beverage sub-categories, new packaging opportunities, new merchandise categories, new channels of distribution to sell licensed merchandise).
Provide direction, leadership and coaching to members of project teams.
Manage category & brand turnover, Gross profit, marketing budget to deliver growth and financial targets.
Develop programs and secure required budget in order to execute category & brand plans. Where applicable, ensure appropriate implementation of global/regional direction into local execution.
Role Requirement
Education: Bachelor's degree required, MBA preferred.
10 years of brand management / marketing experience.
Innovation experience a plus (demonstrated ability to lead a concept from idea to shelf)
Skills
Media Planning; Leadership; Creative Development; Marketing Objectives; Consumer Segmentation; Digital Media Strategy; Quantitative Research; Marketing Strategies; SWOT Analysis; Competitive Market Analysis; Human Insights; Brand Positioning; Social Media Strategies; Problem Solving; Brand Architecture; Channel Management; Team Management
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