Junior Content Marketer at Surgo HR & Training

Job Description:

The Content Marketer is responsible for executing the brand’s content plan and ensuring that it supports the overall marketing strategy for the brand. The perfect candidate will be superb at content creation, copy writing, web content management and is passionate about sport/gaming. Ideally, they have a basic understanding of how to direct traffic in the gambling/gaming industry.

Responsibilities:

• Support the Content Manager & Retention Manager in executing and continuously developing a planned and real-time content strategy
• Create weekly schedules and publish content aimed at increasing traffic & betting activity, ultimately maximizing customer lifetime value across multiple channels including site/app, push messaging, SMS and email
• Deliver insightful, informative, and reactive site content that drives traffic and supports business objectives
• Deliver content and real-time marketing activity using a range of channels and support the wider CRM strategy to deliver targets
• Work closely with Social Media Manager to ensure all activity forms a holistic content strategy
• Liaise with both Product and Trading to ensure all activity is competitive, reactive and profitable
• Support the evolution of the brand’s content strategy by generating creative ideas that will continually improve brand engagement and optimize traffic
• Support the Content Manager in maintaining and continually evolving the brand voice and style
• Ensure content is compliant with all appropriate regulation and legislation

Skills:

• Strong copywriting, proofing and editing skills.
• On-site content management experience
• High attention to detail