Lifecycle Marketing Manager at Packt

What you’ll do?

The Lifecycle Marketing Manager will have these responsibilities:

• Own KPIs for reactivations, DAUs, and cancellations
• Develop a lifecycle marketing strategy to drive engagement across the subscriber base and reduce churn
• Implement tactics to upgrade user rate plans
• Work with product managers to implement successful user journeys at onboarding and activation
• Work with product managers to launch new features to the subscriber base
• Review, test and optimize lifecycle triggers and cancellation journeys
• Work with analytics team to understand data around why users leave and how to retain them
• Work with customer relations team to understand user problems and develop solutions
• Own the CRM tools and platforms to deliver end-to-end lifecycle comms to subscribers

How we work?

• We believe in the inherit value of knowledge, and share the same drive to advance our understanding and grow that our users have
• Deep work is the best way to advance knowledge – we give ourselves the time to focus on complex problems
• We are self-driven learners who support and challenge each other as a team
• We are empowered to make decisions and learn quickly what works and what doesn’t
• We are truly global in our culture and outlook, and our team reflects the wider tech pro community in all its forms
• We are flexible in our approach to getting the job done, with the team now working fully remotely.

Why work at Packt?

• We recognize how important our people are and acknowledge and support the things that are important to them. We focus on the full employee experience. We aim to create a positive working environment that supports personal and collective development – where our people can not only grow their skill sets, continuously challenge themselves, and develop their careers, but also work together as a team and with our customers.

We try to achieve this by:

• Ensuring a positive working environment for all employees, supportive of flexible and remote work
• Supporting individual development through growth opportunities and internal mobility
• Encouraging social collaboration within teams and communities and knowledge-sharing
• Fostering a culture that supports a healthy work-life balance
• Advocating a healthy lifestyle where wellbeing is seen as an essential responsibility
• Celebrating success stories and encouraging peer-to-peer recognition
• Fostering a culture of self-development
• Providing a work environment where the best idea wins, and challenge is encouraged

We seek to achieve this by:

• Advocating a healthy lifestyle where wellbeing is seen as an essential responsibility
• Celebrating success stories and encouraging peer-to-peer recognition
• Fostering a culture of self-development
• Providing a work environment where the best idea wins, and challenge is encouraged
• Providing a broad range of benefits and initiatives

Requirements

• You will be a marketing or product expert with proven experience of driving retention and engagement in a subscription business. You will need to be highly analytical and data-driven, with a relentless focus on the needs of the user.