Maager Retail Activation and Calendar Planning 1 at adidas Group

Key Responsibilities:

• Pre-season and in-season retail calendar planning support and management
• Gather and coordinate BU input on seasonal calendars and provide consolidated feedback to Marketing senior leadership.
• Deliver thorough, fact-based analysis of marketplace intelligence to Omnichannel Planning team to ensure the Omnichannel Brand Calendar Framework and resulting seasonal Calendars meet market and commercial needs
• Work with media team or agency and use key (post campaign) learnings to feedback to Global Omnichannel Planning teams, Brand Management/BU CTC for the next seasonal process. Collaborate x-functionally to include ROI results.
• Monitor, update and improve the overall transparency and communication of current calendar status to Omnichannel activation team reflecting final seasonal calendars post GTM summit.  

Global Campaign Implementation

• Provide retail marketing toolkits to enable flawless execution of all Campaigns/Activations. 
• Critically and thoroughly work through EM adaptation of Global toolkits to meet market needs.
• Ensure campaign targets are properly set, evaluated and met and that Marketing Working Budget (MWB) is optimized.
• Feedback learnings and concerns on the performance of global campaigns to EM Brand team and Global horizontal BU.
• Drive omni-channel reporting in line with up to date requirements, provide consolidated viewpoint for the EM stakeholders

EM Driven Campaign Development and Implementation

• Drive the communication, for the necessity and results of local campaigns and promotions and ensure all necessary approvals are obtained.
• Ensure campaign targets are properly set, evaluated and met and that MWB is optimized

Trading the Business

• Be knowledgeable about the targets and performance of EM stores, understand which Retail Marketing levels need to be activated to impact which KPIs and propose how to activate them as needed.
• Work closely and cross-functionally with the cluster Retail teams to pro-actively assess any performance issues (such as persistently declining traffic or a particularly slow month) and develop the tactical Retail Marketing solutions that might be needed to address these.
• Co-own Retail KPIs, in particular Traffic, Conversion, ATV, UPT, NPS, Net Sales and Profit Margin with the cluster Retail team.
• Own the Marketing and Brand relationship with all strategic Europe Landlords, ensuring both strong communication and leverage of all communication paths to influence both Brand and store sell-out
• Drive the Member and CRM activation plan, linked to both calendar, local and business requirements

Other

• Identify optimal retail marketing agencies and/or vendors both in terms of output and cost.
• Co-create and drive transparent, up to date MWB management processes and tools. This includes input into MWB planning process
• Ensure that all retail marketing activities contribute in driving the Brand NPS

Key Relationships:

• DTC Excellence
• Brand Activation
• Market Omni channel teams
• Market Store Development
• Market VM Planning & Execution teams
• Key Partners & Accounts

Knowledge, Skills and Abilities:

• Good knowledge of industry, market trends, and marketing strategies
• Proficiency in MS Office applications Excel, Word, Outlook and PowerPoint
• Ability to speak, read and write English fluently; additional language skills beneficial
• Solid business acumen and in-depth knowledge of Retail KPIs
• Highly numerate with the ability to understand and analyze data and produce actionable insights
• Solid interpersonal, networking and negotiating skills
• Strong leadership, problem-solving and decision-making abilities
• Strong presentation and planning skills
• Ability to travel both domestic and internationally as needed

Requisite Education and Experience / Minimum Qualifications:

• University degree in business, ideally with a marketing and sales focus or equivalent professional experience
• 5 - 8 years Retail or Marketing experience (minimum 3 Retail experience is essential)
• Minimum 3 years management experience