Management Trainee Digital & Social Media at adidas Group

Purpose & Overall Relevance for the Organisation

• Drive and Manage the Digital (Whs.com, DPC) channel for the adidas Africa Export and our key customers within this business. Deliver innovative and market leading executions according to the EMEA & Global guidelines, tied back to our local business objectives.
• This role needs to ensure that they amplify campaigns with the intention to drive traffic and net sales across all key digital platforms (Whs.com, DPC) whilst driving NS targets.
• Communicate with digital team’s across partners and guide them to shape the direction of their businesses, tracking key KPI’s and communicating performance to key stakeholders within the organization.

Digital & Social Media Management Trainee Key Responsibilities

• Manage the Digital strategy for key digital partners across the Africa Export business; whs.com, and DPC
• Guide partners to ensure all key KPI’s are met, and targets are aligned with the EM South Africa Export digital growth plans
• Analysis of post-campaign reports and feedback to relevant parties
• Ensure close alignment with EM South and role players in Dubai who work on ecom lite  
• Keep up-to-date with developments in the Digital industry, sharing key trends and host “knowledge up” sessions with key team members
• Provide quarterly competitive reviews for eCom and Digital channels in key markets
• Focus on Block Buster moments tied into approved Brand Calendar, driving Awareness and Full Price Sell Through
• Creation of commercial campaigns for key partners across the markets in line with slow movers, key concepts, new arrivals in order to drive sell through across DTC channels
• Drive acquisition to the adidas CRM database through our key partners 
• Implementation of CRM campaigns in line with the key partners growth strategies

KPI’s:

• Execution excellence across all key partner digital platforms
• Track all key partner targets across targeted digital channels (whs.com, DPC)
• Communication of Channel Performance

Key Relationships

• EM South Africa Export Brand Manager
• EM South Africa Export Sales Team
• EM South Africa Export Director
• EM South DPC Account Marketing and Sales lead
• EM Ecom lite team in Dubai
• Creative Agencies