Manager: Marketing and Corporate Communications at East London IDZ

Minimum Requirements:

•  Degree in Marketing/ Communications/ Media Studies/ Journalism/ Public Relations Post graduate qualification in Marketing/ Communications/ Media Studies/ Journalism/ Public Relations will be advantageous 5 years relevant experience in Marketing and Corporate Communications, with 3 years at a management/ supervisory level. 

Specific Functional Responsibilities:

• Strategic Planning and Management:  Leading and managing the Marketing and Corporate Communications day-to-day operations of the sub-unit including the team  Manage development, approval and implementation of the Marketing and Corporate Communications Sub-unit strategies in consultation with relevant stakeholders  Ensure the delivery and managing of all Marketing and Corporate Communications Sub-unit activities within the allocated budget  Provide guidance to the organisation on matters related to Marketing and Corporate Communications  Support to investor attraction initiatives  
• Corporate Events Management: Oversee event Management by ensuring execution of the organisation’s regular exhibitions and various events  
• Brand and Reputation Management:  Manage development and implementation of comprehensive and effective brand strategy  Build the organisation’s brand, broaden awareness of its mandate, service offering and priorities across key stakeholders  Ensures compliance to Brand Policy Manage and conduct corporate identity review  Manage development and maintenance of social media profiles and quality content to support and expand the ELIDZ’s digital brand presence  Manage and improve Brand Equity  
• Marketing:  Conducts market research to identify market requirements for current and future services  Manage the development, approval and implementation of integrated marketing communications strategy and associated plans and initiatives  Regularly report on implementation of integrated marketing communications strategy and associated plans activities as planned  Manage marketing campaign development and implementation  Manage development of all content and marketing collateral for promotional purposes  Establish relationships with industry-related publications to promote the effectiveness of investment promotion  
• Corporate Communications:  Plan, develop and implement internal and external communication plans  Determine and put in place meaningful measurement processes/tools to assess and report on the performance of communications campaigns  Manage development and implementation communication plan, channels, content development and internal publications  Increase brand visibility amongst key stakeholders through Marketing and Communications initiatives  Manage development of external publications and monitor public relations, media, social media platforms and public outreach initiatives  
• Stakeholder Relations:  Act as the spokesperson for the ELIDZ  Manage all aspects of public relations and media relations to cultivate and enhance meaningful relationships with targeted, high-level external audiences and customers  Develop and manage a Customer Advocacy Programme to enhance customer satisfaction, foster loyalty, and build strong relationships with key stakeholders Monitoring and Governance (Stakeholder Perception Survey)  Develop and monitor Stakeholder Relationship Management Matrix protocols to enhance engagement, ensure effective communication, and foster strong relationships with key stakeholders  
• Corporate Social Investments (CSI):  Manage development and implementation of CSI programmes that effectively promote the objectives of the ELIDZ Corporate Plan  Develop, review, and ensure the CSI Policy and effectively communicate it to relevant stakeholders  Regularly report on the implementation of CSI Programme 
• People and Performance Management:  Managing staff appointments including performance management processes and maintain discipline  Provide coaching, mentoring, and capacity-building for staff.;