Market Co-ordinator – Digital and Internal marketing (Pretoria) at Adams & Adams

Duties and responsibilities

• This role will monitor, measure, and analyse the effectiveness of the marketing initiatives, digital activities and specific internal communication requirements as they relate to the overall goals of the firm, while working within the set budget for each activity.  The incumbent will work closely with both the Chief Marketing Officer (CMO) and the Marketing Manager to develop and implement the various digital marketing requirements for the firm and specific internal marketing activities including internal communication and events, while maintaining a positive image of the business both internally and externally. 

Digital marketingImplement the digital strategy for the Firm alongside digital agency and CMO

• Oversee all digital activities daily, including Social Media, SEO, Website maintenance and AdWords
• Coordinate elements of all digital campaigns to meet specified targets.
• Increase website traffic using targeted digital campaigns.
• Grow ‘social media following’ and improve upon specified metrics.
• Increase engagement on social media platforms (internal and external)
• Engage with industries that align with the Firm's service offering via social media
• Ensure that brand CI is carried through consistently across all digital channels
• Content creationCreate and implement authentic, targeted and engaging video content across SM platforms promoting the firm’s culture, official events, and service offering across relevant channels, as needed, per Social Media Content Calendar
• Ensure that monthly SEO strategy is implemented by co-ordinating internal articles
• Create content on key award announcements, tender wins, and notable firm activities for the internal Newsletter .
• Write and distribute internal newsletter on an ad hoc basis, prioritising time-sensitive content
• Coordinate all elements within the scope of each project, from conceptualisation to final post, ensuring that all approvals have been met.

Take ownership of maintaining branding standards of all marketing communication

• Proofread articles and communication (first draft reading) emanating from business, including the professionals
• Address queries with relevant individual/practice areas
• Forward final draft communication item (article, newsletter, etc.) to CMO for final sign off

Ensure articles are promoted on Social media and the website in line with SEO requirements.

• Coordinate and implement all internal partner facing events.Take responsibility for events that are partner facing, including internal training and partner announcements e.g. Legal Connexion and Adams Assembly
• Coordinate all elements of annual year-end staff activity with the Marketing Assistant
• Communicate and collaborate with internal and external vendors on relevant aspects of the event to ensure all elements run smoothly
• Build brand awareness for the firm on the key directory platforms identified by partners (Local and International), e.g., Chambers, Legal 500, Go Legal, WIPR, WTR, MIP, etc.Ensure firm profiles and individual partner profiles are always up to date on each directory.
• Create awareness of the firm's awards and recognitions internally and on the website
• Prepare media coverage of events or instruct PR agency regarding recognition events
• Ensure competitor review document (tracking our awards and partner accolades against our competitors), is kept up to date with the latest information released by global directories
• Identify opportunities for Partners and professional staff to speak on relevant case law, law updates, etc. at both local and international conferences

Reporting

• Understand tracking and reporting of digital metrics submitted by the firm's Digital Agency, adapting strategy where required to ensure that ongoing outputs align with specified goals
• Monitor and report on monthly content creation activities, including internal marketing activities
• Prepare monthly management report on all activities implemented within the month

Requirements
Skills and knowledge

• Strong writing skills are essential.
• Ability to take initiative and responsibility to run with projects independently.
• Work within budget parameters and help set specific budgets per project.
• Excellent organisational prioritisation and client service skills
• Ability to work in a fast-paced, multi-task and deadline environment, under immense pressure.
• Problem solving
• Attention to detail.
• Ability to work independently/self-manage activities yet collaborate with other team members.

 Qualification/s

• Grade 12 (Matric) or equivalent
• Tertiary qualification in Marketing required, preferably Digital Marketing and Content Creation.
• Approximately 3 - 5 years’ experience in similar corporate environment , professional services environment will be advantageous.