William Grant & Sons is an independent, family owned premium spirits company.When our founder William Grant established our company in 1887, he had a vision to make the best dram in the valley, and that vision stands true today as we build brands that are loved the world over.These include our eight core brands: Glenfiddich, Grant's, The Balvenie, Tullamore ...
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Deliver the Company’s commercial and marketing objectives within the SA informal market channel (on and off trade with a Johannesburg focus). The incumbent will work alongside our in-market distribution partners to maximise opportunities, build the existing business and strengthen the long-term brand equity in this channel.
By working with our in-market distribution partners, take responsibility, for c.100 key on and off trade customers within the SA informal market channel – incl. redistributors if required (JHB focus but will also include identified outlets in other key regions)
Agree and deliver commercial budgets in connection with the Country Manager and in market distribution partners
Assist our in-market distribution partners with the development and execution of the informal market channel plan which will include a “route to consumer” component that drives optimal distribution.
Ensure our in-market distribution partners effectively execute our planned marketing activities and measure their effectiveness
Work with our in-market distribution partners to implement shopper marketing principles in terms of visibility and activation in this channel
Build strong, mutually beneficial relationships with distribution partners and the trade.
Analyse available data (depletions, stocks, forecasts and market shares) to stay informed of trends, identify gaps and make recommendations on feasible solutions
Understand and deliver the pricing strategy for each brand and explore ways of generating value
Build solid awareness of market trends (consumer, competitor, macro-economic etc), and identify opportunities to drive business development through existing and new customers or routes to market - feed insights into Country Manager, Regional Marketing Team and in market distribution partners.
Skills, Qualifications and Experience :
Educated to degree level, or equivalent
Solid track record of positive contribution within the informal market segment, ideally in the Wine & Spirits or Beverages industries
Strong numerical skills with the ability to identify insights from data
Exceptional influencing and negotiation skills; able to network across functions and at all levels of the business and challenge constructively
Excellent interpersonal skills; able to express yourself in a clear, succinct, compelling and energetic manner
Creative with an entrepreneurial spirit
Action oriented self-starter who is able to work with minimum supervision
Demonstrates professionalism, credibility, trust and respect both internally and externally
Fluent in English, with any additional languages such as Zulu or Xhosa an advantage
Understanding and working knowledge of brand building within the informal market segment
Evidence of applying category management principles that drive value and volume growth