Marketing and Communications Manager - (BD-L9.1) at Zutari

Introduction to the role:

• The Marketing and Communications Manager is responsible for driving and implementing a single point of accountability for our brand that is at the centre of our business model in accordance with the overall Zutari strategy. Leading Zutari's marketing and communication initiatives through various channels to strengthen the brand's presence is a crucial responsibility for this role.

Role responsibilities:

Integrated Marketing Strategy:

• Collaborate with senior leadership to develop an Integrated Marketing Strategy with multiple brand touch points.
• Operationalize the Zutari Marketing Strategy.
• Assist Client Directors in formulating and delivering effective sales & marketing strategies and plan to achieve business objective.
• Sell and embed all our offerings with a narrative that retains and wins projects in the market.
• Build a Consistent Brand presence, Visibility and Eminence in all our markets.
• Build the Brand Narrative and make it come alive to support all our Offerings and collateral.
• Demonstrate the brand Impact by Identify relevant market and project insights that we can leverage to Demonstrate the Zutari impact in the various marketplaces.
• Work closely with Client Directors to formulate annual brand plan & 4-8 Quarter Activity Plan with brand activation & events.
• Planning and execution of full range of marketing activities, e.g. agency leadership and management; communications internal and external; design; media management; advertising; branding; CRM; PR; website; social and digital marketing campaigns, etc.
• Plan and execute marketing events, webinars, and other promotional activities to enhance brand visibility
• Manage, lead and mentor the marketing and communications team by cultivating a collaborative innovative and high performance culture.
• Initiates and manages programs or projects on a timely basis that complement approved strategies.
• Prepare adequate business data analysis to facilitate team understanding of brand performance.
• Ensure consistency in brand messaging and visual identity across all marketing materials and channels.

Minimum requirements:

• Minimum 10 years' or more experience in marketing and communications, with a focus on strategic planning and execution 
• Bachelors degree in marketing, communications, business or a related field
• Deep understanding of digital marketing strategies and tools
• Proven experience in managing multiple projects and deadlines in a fast-paced environment
• Experience with analytics tools (e.g. Google Analytics, social media insights) and CRM software
• Experience in leading and managing a diverse team of marketing professionals, including specialists in digital marketing, content creation, public relations and graphic design