Marketing and Sales Manager (Cape Town) at Robert Walters

• Our client is seeking a visionary and results-driven Marketing and Sales Manager to lead and implement the marketing and sales strategy across two exclusive properties.
• This role will play a central part in introducing their brand to the world, shaping its reputation, and driving revenue growth.
• The successful candidate will be instrumental in maintaining and building strong trade relationships, enhancing the guest journey through digital storytelling, and developing a unique brand presence across multiple markets.
• Lead marketing roll-out of a new luxury hospitality brand
• Develop property-specific and portfolio-wide marketing strategies
• Establish key relationships with luxury tour operators, DMCs, travel advisors, and OTA platforms

What you'll do:

• As a Marketing and Sales Manager, you will play a pivotal role in shaping the reputation of our client's luxury hospitality brand.
• Your day-to-day responsibilities will include leading the marketing roll-out across both properties, developing strategic marketing plans, overseeing all internal & external communication activities, managing digital campaigns, coordinating participation in trade shows & sales missions.
• You will also manage content calendars for various platforms like social media, email marketing, blogs & websites. As a brand custodian, you will ensure consistency across all platforms while monitoring key performance indicators.
• Lead the marketing roll-out ensuring consistent storytelling, visuals, and brand positioning.
• Collaborate on launch campaign, media strategy, and guest communications.
• Develop and implement property-specific and portfolio-wide marketing strategies.
• Plan and oversee all marketing and communications activity (internal & external).
• Manage/Oversee all digital campaigns.
• Coordinate participation in trade shows and sales missions.
• Manage content calendars for social media, email marketing, blogs, and website.
• Coordinate with PR teams to generate strong media coverage.
• Serve as brand custodian for the properties.
• Monitor KPIs including sales conversion, digital engagement, web traffic, and trade performance.

What you bring:

• As a Marketing and Sales Manager, you bring extensive experience (minimum 5-6 years) in a similar role representing a luxury hospitality brand in marketing and sales.
• Your excellent communication skills coupled with your effective leadership abilities make you an ideal fit for this role.
• You possess superior project management skills along with a deep understanding of current trends in digital media/social media.
• Your advanced computer literacy skills are complemented by your proactive approach towards work. Fluency in English is essential for this role.
• Excellent communication skills both written and verbal.
• Effective leadership skills to motivate and develop a strong team.
• Superior project management and time management skills.
• Strong knowledge of current trends in digital media/social media.
• Advanced level of computer literacy with special focus on hospitality data use systems.
• Proactive approach with a passion for the industry.
• Fluency in English.