Marketing Assistant at Cherry Assistant

• We are hiring a Marketing Assistant for a boutique law firm in the Legal Services (Family Law) industry. This is a Full-Time remote role for a U.S.-based client. The role is focused on coordinating day-to-day marketing operations, content scheduling, social media management, email campaigns, basic design, CRM updates, and performance reporting to support the Marketing Director. The ideal candidate is proactive, detail-oriented, an excellent communicator and copywriter, highly organized, comfortable with data and KPIs, and experienced with professional services marketing.

Key Responsibilities:

• Support the Marketing Director with planning and executing monthly marketing calendars and campaigns
• Draft, edit, and schedule content for social media (e.g., LinkedIn, Facebook, Instagram) and manage comments/DMs
• Coordinate email marketing: list management, campaign setup, A/B tests, and performance tracking
• Maintain and update website content (basic CMS edits) and coordinate with vendors for larger updates
• Manage and optimize Google Business Profile and assist with local SEO tasks (citations, reviews, listings)
• Create basic graphics and visual assets using Canva to support social, email, and web content
• Track campaign performance and produce weekly/monthly KPI reports (leads, CTR, CPC, conversions)
• Keep the CRM and intake pipelines updated; tag leads, log activities, and monitor follow-ups
• Coordinate events, webinars, sponsorships, and community marketing initiatives
• Assist with paid ads coordination (Google/Meta) in partnership with internal or external teams
• Conduct light competitive and market research to identify opportunities
• Maintain marketing SOPs, asset libraries, and brand guidelines

Required Qualifications:

• 2+ years of experience in a marketing assistant/coordinator role (professional services experience preferred)
• 2+ years of experience with social media scheduling, email marketing, basic design (Canva), and basic SEO
• 2+ years of working with data: building dashboards/reports and interpreting marketing KPIs
• 2+ years of working with a CRM and marketing automation (e.g., Lawmatics, Clio Grow, HubSpot)
• Strong written and verbal English communication with proven copy-writing and editing skills
• Excellent organization, attention to detail, and ability to manage multiple deadlines in a remote setting

Preferred Qualifications:

• Experience marketing for a law firm or other regulated/professional services business
• Basic knowledge of CMS (WordPress), local SEO, and coordination of paid media (Google/Meta)

Required Skills & Tools:

• Google Workspace, GA4, and Google Business Profile, Meta Business Suite
• Social scheduling + Canva for content and basic design
• CRM and email tools (e.g., HubSpot/Lawmatics/Mailchimp or similar)
• Zoom
• Microsoft Office