Marketing Communications Specialist at SMD Technologies

• We are currently seeking a talented and dedicated Marketing Writer to join our dynamic team. In this role, you will work closely with colleagues to conceptualize, strategize, write content, and manage the implementation of various marketing campaigns. Your creativity and attention to detail will help drive the success of our campaigns and contribute to our overall growth. 

Duties and Responsibilities: 

• Conceptualize, strategize, write, and manage the implementation of marketing campaigns, including but not limited to digital campaigns, short and long-form content, and ad scripts/short videos 
• Ensure content aligns with the client's brand and campaign strategy 
• Submit work for approval prior to deadlines, incorporating necessary revisions 
• Collaborate with marketing, production, sales, advertising, product design, and product development team members to plan promotional marketing campaigns 
• Develop and maintain editorial and content creation calendars for various media platforms and outlets 
• Establish a clear vision and voice for various brands 
• Meet with clients to discuss brand guidelines, goals, budgets, and timelines 
• Conduct market research to identify target audience needs, wants, habits, interests, and other factors for creating targeted marketing campaigns 
• Analyze previous successful campaigns to determine best practices and areas for improvement 
• Monitor the progress and success of campaigns, making adjustments or pitching ideas for new campaigns as necessary 

Requirements and Qualifications: 

• Bachelor's degree in communications, marketing, or a relevant field (or equivalent experience) 
• Exceptional writing, grammatical, and proofreading skills 
• Strong ability to collaborate and work within a team 
• Deadline-oriented and highly organized