SMD Technologies is Africa’s leading personal & commercial electronics brand developer. We are the fastest growing brand originator and distributor of high quality consumer electronics, audio products and commercial electronics
in Africa, and abroad.
Our philosophy of finding the best suppliers in the world of high-quality, genuine products is our key ...
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We are currently seeking a talented and dedicated Marketing Writer to join our dynamic team. In this role, you will work closely with colleagues to conceptualize, strategize, write content, and manage the implementation of various marketing campaigns. Your creativity and attention to detail will help drive the success of our campaigns and contribute to our overall growth.
Duties and Responsibilities:
Conceptualize, strategize, write, and manage the implementation of marketing campaigns, including but not limited to digital campaigns, short and long-form content, and ad scripts/short videos
Ensure content aligns with the client's brand and campaign strategy
Submit work for approval prior to deadlines, incorporating necessary revisions
Collaborate with marketing, production, sales, advertising, product design, and product development team members to plan promotional marketing campaigns
Develop and maintain editorial and content creation calendars for various media platforms and outlets
Establish a clear vision and voice for various brands
Meet with clients to discuss brand guidelines, goals, budgets, and timelines
Conduct market research to identify target audience needs, wants, habits, interests, and other factors for creating targeted marketing campaigns
Analyze previous successful campaigns to determine best practices and areas for improvement
Monitor the progress and success of campaigns, making adjustments or pitching ideas for new campaigns as necessary
Requirements and Qualifications:
Bachelor's degree in communications, marketing, or a relevant field (or equivalent experience)
Exceptional writing, grammatical, and proofreading skills
Strong ability to collaborate and work within a team
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