Marketing Communications Specialist at Turner & Townsend

Job Description

• We are looking for a Marketing Communications Specialist. The Marketing Communications Specialist will develop and implement strategies to promote Turner & Townsend’s brand and services, creating and managing marketing campaigns, crafting compelling content and utilising various channels to reach target audiences. This role involves a mix of creativity, strategic thinking and strong communication skills who will drive communications and execution of brand plans from cradle to grave.

Key Responsibilities

• Campaign Development and Execution: Planning and implementing marketing campaigns across different channels (internal and external), including online and offline platforms. The objective will be to elevate the company’s brand and its offering, and enhance reputation and positioning.
• Communications Planning and Execution: Planning, maintaining and executing robust communications plan and calendar in collaboration with Sector, Regional ad Business Services leads. This will involve actively driving execution across multiple business units and providing support required.
• Content Creation: Developing engaging content for various media, such as social media, websites, email marketing, articles, thought leadership and advertising materials.
• Brand Management: Ensuring consistent brand messaging across all marketing communications, in line with Sector and Regional Business Plans.
• Social Media Management: Creating and managing social media content and strategies.
• Public Relations: Building and maintaining relationships with media and the public.
• Event & Conference Coordination: Organizing and managing events to promote the brand or product, including branding, collateral and developing content for speaking opportunities.
• Performance Analysis: Analyzing the effectiveness of marketing campaigns, conferences and events and making adjustments as needed.
• Budget planning and maintenance: Planning and maintaining budget for events,  communications in collaboration with manager and other team members.
• Collaboration: Working with other marketing team members and stakeholders to achieve marketing objectives.

Essential Skills

• Strategic Thinking: Ability to develop and execute marketing strategies.
• Writing and Communication Skills: Excellent written and verbal communication skills are crucial for crafting compelling messages and content.
• Digital Marketing Proficiency: Understanding of various digital marketing channels and platforms.
• Brand Management: Ability to maintain consistent brand messaging and voice.
• Project Management: Ability to manage multiple projects and deadlines.
• Interpersonal Skills: Ability to work effectively with team members and other stakeholders.
• Adaptability: Ability to adapt to changing consumer preferences and market trends.
• Core software, platform and Measurement ability
• Good knowledge of MS Powerpoint, MS Excel, MS Word, Campaign, Graphics, Content Generation software, CRM, Social Media platforms, Communication and Marketing performance analysis  

Qualifications

• BSc/BCom/BBA Degree in Marketing, Communications or Public Relations
• Minimum 3-5 years' experience in communications relevant to the Job responsibilities above