Marketing Consultant at Discovery Limited

Key Outputs may include but not limited to: 

• To lead strategic marketing initiatives that drive growth and sales across the Vitality portfolio, with a strong focus on corporate employees and financial advisers. This role combines campaign execution, stakeholder engagement, and performance optimisation to support business KPIs. 

Strategic Growth & Sales Enablement 

• Develop and implement marketing strategies that support acquisition and engagement within the corporate and intermediary (IFA) channels. 
• Collaborate with distribution teams to align marketing efforts with sales goals and pipeline priorities
• Identify and activate opportunities to drive uptake of Vitality products through employer and adviser networks. 

Campaign & Project Management  

• Own the end-to-end delivery of marketing engagement projects, ensuring they are on time, within budget, and aligned with business objectives. 
• Brief, manage, and optimise campaigns across digital and offline channels, tailored to employer and adviser audiences. 

Employer & Brand Activations 

• Plan and execute employer-facing and brand activation campaigns that enhance visibility and engagement. 
• Manage agency and budget per activation. 
• Work closely with partners and internal teams to deliver high-impact activations aligned with strategic goals. 

Vitality Communications 

• Manage financial adviser eDiscoverer and Adviser360 and social media communications as a strategic communication channel, improving open and click-through rates through content and format optimisation. 
• Translate messaging across media formats and audience segments to ensure relevance and clarity. 

Stakeholder Engagement 

• Work closely with internal teams (e.g., distribution, product, CVM) and external partners to meet business needs and manage expectations. 
• Build and maintain strong relationships with key stakeholders, ensuring alignment and collaboration across functions. 
• Performance & Insights and use data and insights to evaluate campaign effectiveness and identify opportunities for continuous improvement

Portfolio Oversight 

• Manage the Vitality growth portfolio, ensuring consistent communication and collaboration across teams. 
• Drive engagement campaigns that support key business KPIs, including sales growth, retention, and reduced lapse rates through strategic marketing campaigns. 
• Creative & Content Development 
• Drive the creation of compelling campaign concepts, visuals, and content in collaboration with creative teams. 

Work Experience  

• Minimum of 2 – 3 years-experience in Marketing, PR or Communication  
• Relevant industry experience 
• Corporate experience would be advantageous 

Education / Qualifications / Accreditations with Professional Body 

• Minimum 3-year undergraduate degree or diploma
• Post graduate Degree
• Preferable- communication and / or marketing focused 

Technical Skills or Knowledge:

Media & Channel Expertise 

• In-depth knowledge of various media channels, with a strong emphasis on digital platforms (social, email, programmatic, etc.) 
• Understanding of channel-specific best practices for engagement and conversion 

Agency & Production Processes 

• Experience managing agency relationships, including briefing, feedback, and approvals 
• Knowledge of print and production workflows, including timelines, costings, and vendor coordination 

Communication Strategy 

• Understanding of the critical elements of effective communication, including tone, clarity, segmentation, and call-to-action design 
• Ability to translate complex messages into audience-relevant content 

Design & Content Tools 

• Proficiency in Adobe Express and Canva for content creation and visual storytelling 
• Ability to collaborate with creative teams and provide direction on design and layout 

Creative Thinking 

• Strong conceptual thinking and ability to contribute to campaign ideation and innovation 
• Ability to identify new opportunities for engagement and brand storytelling 

Stakeholder Management 

• Proven ability to manage multiple stakeholders across business units 
• Skilled in expectation setting, communication alignment, and cross-functional collaboration 

Preferred (would be advantageous)

• Simple data analysis 
• Google Analytics