Marketing Coordinator at First Technology

Overview

• We are seeking a dynamic and detail-oriented Marketing Coordinator to execute both Above-the-Line (ATL) and Below-the-Line (BTL) marketing initiatives across digital, print, and event-based channels. This role will play a critical part in supporting the sales team, enhancing brand visibility, and driving lead generation through well-planned campaigns and strategic coordination with vendors and partners.

Key Responsibilities

Above-the-Line & Below-the-Line Marketing Execution

• Plan and coordinate ATL initiatives such as radio advertising, print placements, and sponsorships.
• Drive BTL activities including email campaigns, direct lead gen efforts, and activation at events.
• Organize and execute CEO Dinners, Golf Days, and partner/vendor events that align with business objectives.
• Support the development and production of marketing brochures, flyers, banners, and branded merchandise.

Customer & Sales Support

• CRM Contact Management: Maintain up-to-date and accurate customer and vendor contact databases.
• Sales Collateral: Develop and maintain professional brochures, sales decks, and pitch presentations for the sales team.
• Lead Management: Work closely with sales to categorize and follow up with leads, implementing email nurturing or drip campaigns.
• Customer Engagement: Execute targeted customer email campaigns and ongoing touchpoint strategies.

Vendor & Partner Coordination

• Case Studies & Testimonials: Liaise with First Impact to ensure customer case studies are delivered every 6 months; source testimonials from customers and partners.
• Vendor Relationships: Keep vendors informed of marketing activities, new offerings, and collaborate on updates for sales enablement.
• Co-Marketing Opportunities: Facilitate joint campaigns, events, and vendor sponsorships with strategic marketing partners.

Brand & Digital Marketing

• Social Media & Website Management: Update and manage content across social platforms and the company website; respond to comments and engage audiences.
• SEO & Content Optimization: Work with the broader team to enhance SEO rankings and update content for performance.
• Newsletters: Design, write, and distribute internal and external newsletters for customers, partners, and staff.

Event Follow-Up & Marketing Analytics

• Event Follow-Ups: Manage lead tracking and post-event communication to ensure prompt follow-up and conversion support.
• Performance Analysis: Track KPIs, ROI, and engagement metrics across campaigns, events, and co-marketing initiatives.

Internal Culture & Employer Branding

• Culture Branding: Assist in internal marketing initiatives like employee recognition, internal social media features, and newsletters.
• Recruitment Marketing: Collaborate with HR to promote the company as an employer of choice through online platforms and digital campaigns.

Process Optimization & Tools

• Marketing Process Management: Document workflows, processes, and campaign planning templates for team efficiency.
• Tech Stack Coordination: Support management of marketing tools such as Mailchimp, CRM platforms, tender websites, and analytics software.

Requirements

• A diploma or degree in Marketing, Communications, or related field.
• 2+ years of experience in a similar marketing support or coordination role.
• Strong organizational skills with attention to detail and ability to multitask.
• Familiarity with digital marketing tools (e.g., Mailchimp, Canva, HubSpot, WordPress, LinkedIn, Google Analytics).
• Excellent written and verbal communication skills.
• Strong interpersonal skills and ability to work cross-functionally.
• Event coordination experience is a plus.
• Bonus Skills (Advantageous)
• Experience in B2B tech or enterprise sales environments.
• Knowledge of tender portals or government procurement platforms.
• Graphic design or video editing basics.