Marketing CoOrdinator at Sun International

Job Purpose

• Responsible for the planning, co-ordination and delivery of promotions, entertainment and events (including the co-ordination of entertainment performances, artistes and entertainers) and related activities which drive unit revenue; with the objectives of creating a public image and the reputation of the business unit’s brand as the entertainment and casino establishment of choice.

Key Performance Areas

Promotions Co-ordination

• Have a good understanding of gaming systems and bonusing tools to execute promotions
• Update the promotions calendar and distribute to relevant stakeholders
• Make recommendations with regards customer-focused solutions and promotions relevant to customer preferences
• Co-ordinate innovative solutions and plans to target new markets and opportunities
• Brief creative design promotional collateral to ensure promotions receive the correct exposure
• Compile comprehensive communication plans to brief all stakeholders with the detail of the promotions and/or event
• Check that the venue set up meets technical (lighting, sound) and customer requirements
• Be present during the set-up of promotional events to ensure a seamless execution in line with plans
• Consolidate post-mortem feedback from operations and other stakeholders to evaluate the success and relevance of the promotion
• Completes month end reports
• Track expenses to allocated budget
• Design promotional collateral and co-ordination of large scale events
• Source and co-ordinate promotional gifting in line with events requirements and themes
• Make announcements on the gaming floor and execute promotions

Event/ Entertainment Co-ordination

• Have an up-to-date understanding of facilities and products available for events
• Update the events calendar
• Attend pre-event meetings and work with client to understand their event / entertainment requirements
• Offer solutions in line specs and client requirements with regards to menus, décor, flowers, set-up, music, etc.
• Use any opportunities to upsell on the event
• Co-ordinate logistical arrangements as per itinerary i.e transport, accommodation, food & beverage
• Include billing instructions for the event on the function sheets, and track expenses
• Compile function sheets and distribute to relevant stakeholders and departments
• Record all correspondence from a company perspective to ensure brand is maintained
• Resolve any problems and queries in accordance with contract stipulations, and escalate when required
• Allocate and distribute complimentary tickets as per the deal sheet, ensuring tickets are distributed to the correct departments.
• Send out comp splits to department timeously for CRM initiatives.

Event/ Entertainment Delivery

• Compile the running order schedule to accurately reflect customer requirements
• Check that the venue set up meets technical (lighting, sound) and customer requirements
• Co-ordinate backstage/venue/entertainer as per production schedule and customer requirements
• Log calls with maintenance or IT to ensure resolution of any faults
• Communicate regularly with relevant stakeholders and inform entertainers or relevant departments of potential problems, changes, and additions to technical resources
• Conduct all entertainment checks at least 1 hour before event starting time
• Escalate any issues / challenges being experienced
• Update any final amendments to function sheets and ensure the distribution to all event stakeholders
• Complete post event administration including: event information documents, arena attendance figures and billing.
• Store and secure operating and entertainment equipment in line with standards

Stakeholder Engagement

• Communicate with clients to understand their needs, event opportunities, as well as any challenges encountered during the planning and co-ordination of the event
• Communicate with suppliers / contractors with regards requirements for specific events / entertainment, leveraging relationships to optimise the event within the set budget
• Partner with suppliers in design and delivery of the entertainment / event requirements
• Liaise with multiple departments in the co-ordination and execution of entertainment events including F&B, security, gaming, etc.
• Liaise with marketing management to evaluate the post-mortem of the event.

Job Requirements

Education

• Grade 12
• 1–2-year Diploma in Marketing is preferred

Experience

• Minimum of 2 years’ experience in the entertainment industry
• Exposure in the gaming industry is preferred

Skills and Knowledge

• Meets the requirements for a Gaming Licence
• Ability to work shifts that meet operational requirements