Marketing Executive (French speaker) at Marcus Evans Group

• We are now looking for a Marketing Executive to join our professional training team based in Cape Town office. This person will be working closely with our course development teams to further develop your given portfolio, contributing to title course development, identifying potential future trainers and pushing innovative training formats.
• This is an in-person role, based in our office in Cape Town.

Key Responsibilities

• Planning and executing a direct marketing campaign for each event in your portfolio of approximately 20 annual training courses; primarily focused on email marketing to our active database of prospects over a 14-week promotional cycle.
• Exploring all other marketing channels available for the promotion of our training portfolio including but not limited to social media, content marketing and online advertising.
• Outright responsibility for creating compelling marketing copy for email campaigns, event brochures and online event pages.
• Responsible for managing and responding to all inbound marketing enquiries through to close of contract. This will involve managing active pipelines of enquiries both for short term and long term revenue generation.
• Portfolio management. Working closely with the professional training director and the course development manager to provide feedback on courses in the market, interpreting the campaign performance to drive product development.
• Particular importance is attached to evaluating statistics to enhance future results, drive course development, as well as developing and growing other business lines including in-house training.

Qualifications

• Recognized degree preferably in Marketing or a related field.
• 1-2 years’ of experience in a corporate environment.
• Speaking French is a must requirement as we are looking to grow our portfolio further in the French market.
• Self-motivated, enthusiastic can-do individual with a strong entrepreneurial spirit and drive.
• Previous marketing or sales experience particularly in a B2B environment would be considered a distinct advantage.
• Willingness to adapt to a performance driven culture.