Marketing Intelligence Specialist at eMedia Investments

Description

The Marketing Intelligence Specialist is responsible for supporting the sales teams by arming with media consumption information and facts and providing go to market presentations for them to go out and sell airtime. 

Research

• Understanding research and analysing data using specialist industry resources.
• Receiving, understanding, analysing and making industry research available to relevant sales staff.
• Evaluating effectiveness of campaigns in order to inform future campaigns.
• Monitoring, tracking and analysing all competitor activity.
• Identifying target audience/s and analysing their characteristics, behaviour and media habits.
• Providing updates on all CPP deals.
• Proactively identify trends that may affect current or potential revenue streams across channels.
• Determine market trends and analysis.
• Compile and submit reports to the Chief Commercial Officer, Group Head of Sales and other reports that may be required from time to time.
• Monthly presentations on the eMedia and competitor channel findings.
• Assist in training and educating the Sales Teams with media industry information with regards to viewing behaviour and viewing patterns, trended competitor analysis and all information that is relevant pertaining to TV viewing.

Client Liaison

• Managing Account Executive and client/agency relationships to build respect and trust in your judgment.
• Attending client/agency meetings, with Account Executives.
• Attending external meetings such as BRC, Telmar, and The Nielsen Company.

Requirements

Qualifications

• National Senior Certificate - Essential
• National Diploma in Marketing and/or Research  and/or  Media  and/or  Communications - Essential

Experience

• 1 year in Media Research and Planning
• Driver's Licence
• Computer Literacy
• MS Office Suite - Intermediate
• Technology Proficiency
• Telmar - Basic
• Arianna - Basic

Technical / Job Specific Competencies  

• Planning and Organising
• Accuracy/Attention to detail
• Initiating Action
• Building Strategic Working Relationships
• Sales Ability/Persuasiveness