Marketing Lead at 2U

Responsibilities Include, But Are Not Limited To:

• Direct and oversee all aspects of marketing strategy for a portfolio of online short courses. The Marketing Lead is held accountable for the performance of marketing campaigns against student targets, and is tasked with ensuring these campaigns are efficient, effective and profitable. 
• Manage the execution of Marketing and Conversion strategies, and regularly analyse the lead generation and conversion components of the campaign to ensure that the work being done by the various Marketing and Brand departments is of the standard required to achieve the expected targets.
• Forecast course performance and make adjustments should the forecast be higher or lower. The Marketing Lead communicates these forecasts to the business alongside a brief summary of recent and planned activity.
• Drive in-depth analysis of campaigns during and post course presentation, and ensure that insights are distilled into actionable outcomes that will improve performance of future campaigns.
• Use a data-led approach to dictate the marketing mix, both digital and traditional, and campaigns to be implemented by the digital media teams.
• Manage Junior Digital Marketing Rotation Analysts and dotted-line management of Marketing Analysts, depending on business needs.

Things That Should Be In Your Background:

• Marketing Degree or similar qualification with at least 5 years of experience directly managing marketing strategy, brand strategy or a related function. 
• Minimum 5 years in digital marketing required.
• Detailed knowledge of digital marketing platforms, including Facebook, Instagram, Adwords, Reddit, Twitter, Google Analytics, etc.
• Intermediate skills in Google, Excel, Tableau, Salesforce or similar BI and CRM tools required.
• Strong quantitative skills and proven ability to drive strategies rooted in practical analyses.
• Beginner skills or the desire to learn Tableau and Salesforce (preferred).
• An understanding of performance marketing, email and content marketing advantageous.

Other Attributes That Will Help You In This Role:

• Self-starter and voracious learner who is technical, analytical, organised and able to manage multiple projects to excel in a fast-paced environment.
• Ability to collaborate with many different stakeholders in a matrix environment