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  • Posted: Mar 2, 2020
    Deadline: Not specified
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    Eliminating the back row in higher education is not just a metaphorits our mission. For more than a decade, 2U, Inc., a global leader in education technology, has been a trusted partner and brand steward of great universities. We build, deliver, and support more than 250 digital and in-person educational offerings, including graduate degrees, professional...
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    Marketing Lead

    Responsibilities Include, But Are Not Limited To:

    • Direct and oversee all aspects of marketing strategy for a portfolio of online short courses. The Marketing Lead is held accountable for the performance of marketing campaigns against student targets, and is tasked with ensuring these campaigns are efficient, effective and profitable. 
    • Manage the execution of Marketing and Conversion strategies, and regularly analyse the lead generation and conversion components of the campaign to ensure that the work being done by the various Marketing and Brand departments is of the standard required to achieve the expected targets.
    • Forecast course performance and make adjustments should the forecast be higher or lower. The Marketing Lead communicates these forecasts to the business alongside a brief summary of recent and planned activity.
    • Drive in-depth analysis of campaigns during and post course presentation, and ensure that insights are distilled into actionable outcomes that will improve performance of future campaigns.
    • Use a data-led approach to dictate the marketing mix, both digital and traditional, and campaigns to be implemented by the digital media teams.
    • Manage Junior Digital Marketing Rotation Analysts and dotted-line management of Marketing Analysts, depending on business needs.

     

    Things That Should Be In Your Background:

    • Marketing Degree or similar qualification with at least 5 years of experience directly managing marketing strategy, brand strategy or a related function. 
    • Minimum 5 years in digital marketing required.
    • Detailed knowledge of digital marketing platforms, including Facebook, Instagram, Adwords, Reddit, Twitter, Google Analytics, etc.
    • Intermediate skills in Google, Excel, Tableau, Salesforce or similar BI and CRM tools required.
    • Strong quantitative skills and proven ability to drive strategies rooted in practical analyses.
    • Beginner skills or the desire to learn Tableau and Salesforce (preferred).
    • An understanding of performance marketing, email and content marketing advantageous.

     

    Other Attributes That Will Help You In This Role:

    • Self-starter and voracious learner who is technical, analytical, organised and able to manage multiple projects to excel in a fast-paced environment.
    • Ability to collaborate with many different stakeholders in a matrix environment

    go to method of application »

    Research Analyst

    What We’re Looking For:

    The role exists to produce valuable insights from research activities, that will help decision making for new courses with University Partners. Managing the list of commercially viable course ideas in a subject vertical, on pipeline, and supporting the Market Research function with proactive industry research in a subject vertical and reactive research into new course proposals is critical to the role. Maintaining an overview of the competitor market and monitoring course performance of current courses in a subject vertical, providing insights into the identity of the typical consumer to guide the improvement of course performance where necessary. A Research Analyst is responsible for maintaining an overview of the customer to support the greater marketing function.

     

    Responsibilities Include, But Are Not Limited To:

    • Production of viability analysis reports following standardised research methodology: including general desktop research and quantitative analysis of keyword search trends, job availability, analysis of the target market and competitor landscape, among other key data sources.
    • Managing the portfolio of courses and new course ideas in your select subject vertical and regularly conducting additional industry-related research.
    • Evaluating and analyzing current course performance and student demographics, to provide feedback for improvement in targeting, content quality and essentially student numbers.
    • Liaising with GM’s or PGM’s in a single region.
    • Engaging with key external and internal stakeholders during development of a new course, including; Learning Design, Marketing, and University Faculty. 

     

    Things That Should Be In Your Background:

    • Master's Degree 
    • 3-5 yrs working experience  
    • Strong data interpretation and analysis skills
    • Strong writing and communication skills

     

    Other Attributes That Will Help You In This Role:

    • Being comfortable with ambiguity and being able to work flexibly and independently are essential

    Method of Application

    Use the link(s) below to apply on company website.

     

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