Research Analyst at 2U

What We’re Looking For:

The role exists to produce valuable insights from research activities, that will help decision making for new courses with University Partners. Managing the list of commercially viable course ideas in a subject vertical, on pipeline, and supporting the Market Research function with proactive industry research in a subject vertical and reactive research into new course proposals is critical to the role. Maintaining an overview of the competitor market and monitoring course performance of current courses in a subject vertical, providing insights into the identity of the typical consumer to guide the improvement of course performance where necessary. A Research Analyst is responsible for maintaining an overview of the customer to support the greater marketing function.

Responsibilities Include, But Are Not Limited To:

• Production of viability analysis reports following standardised research methodology: including general desktop research and quantitative analysis of keyword search trends, job availability, analysis of the target market and competitor landscape, among other key data sources.
• Managing the portfolio of courses and new course ideas in your select subject vertical and regularly conducting additional industry-related research.
• Evaluating and analyzing current course performance and student demographics, to provide feedback for improvement in targeting, content quality and essentially student numbers.
• Liaising with GM’s or PGM’s in a single region.
• Engaging with key external and internal stakeholders during development of a new course, including; Learning Design, Marketing, and University Faculty. 

Things That Should Be In Your Background:

• Master's Degree 
• 3-5 yrs working experience  
• Strong data interpretation and analysis skills
• Strong writing and communication skills

Other Attributes That Will Help You In This Role:

• Being comfortable with ambiguity and being able to work flexibly and independently are essential