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  • Posted: Mar 2, 2020
    Deadline: Not specified
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    Eliminating the back row in higher education is not just a metaphorits our mission. For more than a decade, 2U, Inc., a global leader in education technology, has been a trusted partner and brand steward of great universities. We build, deliver, and support more than 250 digital and in-person educational offerings, including graduate degrees, professional...
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    Research Analyst

    What We’re Looking For:

    The role exists to produce valuable insights from research activities, that will help decision making for new courses with University Partners. Managing the list of commercially viable course ideas in a subject vertical, on pipeline, and supporting the Market Research function with proactive industry research in a subject vertical and reactive research into new course proposals is critical to the role. Maintaining an overview of the competitor market and monitoring course performance of current courses in a subject vertical, providing insights into the identity of the typical consumer to guide the improvement of course performance where necessary. A Research Analyst is responsible for maintaining an overview of the customer to support the greater marketing function.

     

    Responsibilities Include, But Are Not Limited To:

    • Production of viability analysis reports following standardised research methodology: including general desktop research and quantitative analysis of keyword search trends, job availability, analysis of the target market and competitor landscape, among other key data sources.
    • Managing the portfolio of courses and new course ideas in your select subject vertical and regularly conducting additional industry-related research.
    • Evaluating and analyzing current course performance and student demographics, to provide feedback for improvement in targeting, content quality and essentially student numbers.
    • Liaising with GM’s or PGM’s in a single region.
    • Engaging with key external and internal stakeholders during development of a new course, including; Learning Design, Marketing, and University Faculty. 

     

    Things That Should Be In Your Background:

    • Master's Degree 
    • 3-5 yrs working experience  
    • Strong data interpretation and analysis skills
    • Strong writing and communication skills

     

    Other Attributes That Will Help You In This Role:

    • Being comfortable with ambiguity and being able to work flexibly and independently are essential

    Method of Application

    Interested and qualified? Go to 2U on boards.greenhouse.io to apply

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