Marketing & Loyalty Officer at Al Baraka Bank South Africa

MAIN FUNCTIONS OF THE JOB INCLUDE:

Loyalty Program Management

• Designs and manages customer loyalty programs, ensuring they are aligned with Shariah compliance and contribute to customer retention.
• Create and implement initiatives to enhance customer engagement and participation in the loyalty program.
• Develop targeted communication strategies to effectively promote the program's benefits and rewards to customers.
• Collaborate with the marketing team to integrate the loyalty program into broader marketing campaigns.
• Meet loyalty partners on a quarterly basis to discuss progress of the program and further opportunities.
• Analyse customer data and behaviour to gain insights into preferences, spending patterns, and trends.
• Use data-driven insights to refine and personalize loyalty program offerings, enhancing customer experiences and to discuss the data with the loyalty partners.
• Monitor and report on key performance indicators related to customer engagement and program effectiveness.
• Continuously evaluate the loyalty program's performance and identify areas for enhancement.

Payments for Loyalty program

• Requests / retrieve rewards paid out per partner per month from cloud for the respective period.
• Prepares and verifies the Excel extracts of rewards paid out per partner on a monthly basis.
• Attends to any amendments required on the excel extracts of rewards.
• Forwards the final excel extracts per partner to the Finance department to generate invoice.
• Emails invoices to individual Loyalty Rewards Program partner.
• Follows up on payments of rewards.
• Follows up on payments on a monthly basis and attends to a recon of outstanding rewards payments.
• Contacts and emails clients for payments till funds have been received.

Digital Marketing Strategy Development and Execution

• Develops and implements comprehensive digital marketing strategies that promote the Bank's products and services in line with Islamic principles.
• Manages the Bank’s online presence, including website content and social media channels, ensuring brand consistency.
• Leads campaigns to drive customer acquisition and engagement through digital platforms, including email marketing and social media advertising.

Content Creation and Management

• Oversees the creation and distribution of relevant and engaging content across digital channels, ensuring all materials reflect the values of Islamic banking.
• Collaborates with external content creators and graphic designers to develop visually appealing and informative materials.

Customer Engagement and Analytics

• Tracks and analyses customer interactions and campaign performance, utilizing data to refine marketing strategies and loyalty initiatives.
• Develops reports and insights on customer behaviour, preferences, and trends, providing recommendations to enhance digital marketing efforts.

Collaboration and Stakeholder Management

• Works closely with the product development, sales, and customer service teams to align marketing strategies with business objectives.
• Engages with external vendors, agencies, and technology partners to ensure the successful implementation of digital marketing and loyalty initiatives.

Requirements

QUALIFICATIONS

• BCom in Marketing, Digital Marketing, Accounting, Business Administration, or a related field.
• Additional certification in digital marketing tools and platforms is advantageous.
• Accounting or finance-related certification will be an added advantage.

PREFERRED EXPERIENCE

• Minimum of 5–7 years of experience in digital marketing, with a focus on customer engagement and loyalty programs.
• At least 2–3 years in a role managing digital marketing strategies, preferably within the financial services sector.
• Demonstrated experience in financial reconciliations, invoice management, and working with accounting processes.