Al Baraka Bank, registered in South Africa since 1989, pioneered Islamic banking in this country in response to an identified need for a system of banking which adhered to Islamic economic principles. The bank, with its Head Office in Durban and a strategically located national branch network, is South Africa’s only fully-fledged Islamic bank and is a subs...
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Strategic Marketing Planning: Develop and implement a marketing strategy that aligns with business goals and market opportunities while adhering to Shariah principles.
Brand Management: Oversee the development and maintenance of the bank's brand, ensuring consistency across all channels.
Campaign Management: Plan, execute, and manage marketing campaigns across digital, print, and social media platforms.
Customer Relationship Management (CRM): Develop strategies to improve customer engagement and retention using data analytics for personalized marketing.
Stakeholder Collaboration: Coordinate with internal departments and manage relationships with external partners for effective marketing execution.
Digital Marketing and Innovation: Lead digital marketing efforts, keeping up-to-date with the latest trends and implementing new digital tools.
Loyalty Programs: Develop Shariah-compliant loyalty programs, focusing on customer retention and value creation.
Corporate Social Responsibility (CSR): Oversee the Bank’s CSR strategy, ensuring it aligns with Islamic values.
Management of Budget Control: Manage and allocate the marketing budget, ensuring adherence to financial controls.
Advertising and Media: Liaise with advertising agencies, manage media relations, and oversee communication initiatives.
Requirements
QUALIFICATIONS
Bachelor’s degree in Marketing, Business Administration, or a related field.
Certification in Islamic Finance or Shariah Compliance is an advantage.
PREFERRED EXPERIENCE
7-9 years of marketing experience, with 2-3 years in a managerial capacity.
Experience in banking or financial services, particularly in Islamic banking, is highly desirable.
Experience in media communications / Public speaking.
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