AVI LIMITED is home to many of South Africa’s leading and best-loved brands. Listed on the Johannesburg Stock Exchange in the Food Products sector, and centred on the FMCG market, AVI’s extensive brand portfolio includes more than 50 brands. Our single-minded purpose is our brands growth and development. Our brands span a range of categories i...
Key Areas of Impact:
Strategic brand, portfolio and category leadership
- Lead I&J’s portfolio, brand positioning and category strategy, identifying priority categories, growth platforms and portfolio opportunities.
- Lead annual brand planning and establish strategic frameworks across Trade Marketing, Sales, Innovation and agency partners.
Consumer insight, marketing ingelligence and growth planning
- Lead consumer, category, market and competitor insight using research, data and commercial analysis.
- Translate insights into growth opportunities, strategic priorities and evidence-based recommendations for Executive and cross-functional teams.
Innovation and portfolio development
- Set the strategic innovation agenda and govern the pipeline from opportunity identification through to business case and launch.
- Partner cross functionally to prioritise commercially viable initiatives and lead portfolio review, renovation, rationalisation and value optimisation.
Integrated brand communication, media and agency leadership
- Define integrated brand, creative, digital, PR, content and media strategies aligned to brand plans.
- Lead agency direction, strategic briefs and Advertising and Promotion (A&P) allocation, ensuring effective delivery within agreed standards, budgets and timelines.
Commercial performance and marketing effectiveness
- Share accountability for sales, margin, market share, brand health and portfolio performance.
- Lead marketing budgeting, forecasting and performance reviews, using ROI and commercial measures to optimise marketing effectiveness.
Strategic leadership and cross functional governance
- Set strategic marketing priorities, standards and decision frameworks across the business.
- Partner with Trade Marketing to translate brand and portfolio strategy into effective channel and customer execution.
- Lead cross-functional marketing and innovation forums, influencing senior stakeholders to achieve alignment and delivery.
What It Takes to Succeed:
Experience that set you up for success:
- Minimum 10 years’ FMCG experience, including leadership of a multi-brand portfolio in food, frozen, chilled or consumer goods.
- Proven delivery across portfolio and brand strategy, consumer insight, innovation, integrated communications, agency leadership and commercial performance.
- Experience presenting strategic recommendations to Executive stakeholders and leading complex cross functional marketing programmes.
Qualifications & Certifications that will contribute to your success:
- Grade 12 / Matric.
- A Bachelor’s Degree in Marketing, Commerce, Business Science or similar.
Additional Requirements that will enhance your impact for success:
- Power BI, Circana, NielsenIQ, IRI or similar syndicated data exposure knowledge - advantageous
- Experience in Brand strategy, consumer insight, innovation, project management or commercial finance would be advantageous
Closing Date 09 September 2026
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