Marketing Manager: Digital and Social Media (Cape Town) at Truworths

Job Description    

• Join South Africa’s leading fashion retailer and become part of a winning team.
• If fashion retail excites you, along with a fast paced and innovative environment, then this position may well be for you.
• We have an exciting opportunity available for a Marketing Manager: Digital and Social Media to join our Marketing Department.

This position is based at our Head Office in Cape Town.
Key Responsibilities    

• Develop and execute social media and digital and content marketing strategies
• Create engaging content for social media platforms and digital channels, including copy, images, videos
• Manage social media accounts, including scheduling posts and monitoring engagement
• Measure the results of social media and content marketing campaigns
• Collaborate with other marketing and business team members to develop integrated marketing campaigns
• Stay up to date on the latest social media trends and best practices
• Experience in email marketing
• Experience working on an ecommerce platform advantageous
• Experience running A/B test and the ability to analyse and test content and campaigns
• Experience managing a social and content team

Qualifications and Experience   

• Bachelor’s degree in marketing, communications, or related filed
• 5+ years of experience in digital marketing
• Strong writing and editing skills.
• Excellent communication and people skills
• Ability to work independently and as part of a team
• Proficient in social media platforms, such as Facebook, Instagram, TikTok, Pinterest
• Experience with content management systems [CMS}
• Competencies    Technical: (if applies)
• Proficient in social media platforms, such as Facebook, Instagram, TikTok, Pinterest
• Experience with content management systems [CMS]
• Experience running A/B test and the ability to analyse and test content and campaigns
• Evidence of running conversion campaigns and clear measurement of ROAS across social platforms

Behavioural:

• Creativity
• Problem-solving
• Decision-making
• Leadership
• Teamwork
• Communication
• Ability to manage multiple tasks
• Time management
• Adaptability
• Passion for fashion and social media
• Ability to work under pressure
• Understand when a sense of urgency is required