Marketing Manager - Ethicare at Aspen Pharma Group

Description
OBJECTIVE: To lead, manage and provide strategic & tactical direction for the efficient and effective running of the Marketing departments within Ethicare divisions. Responsible for the development and execution of the strategic and tactical marketing plans for key focus brands in order to ensure market share growth and return on investment on marketing and brand initiatives.
MAIN OBJECTIVES:

• Manage together with the Commercial Heads and the Finance department, the setting of the annual sales budget by brand and P&L objectives.
• Monitor portfolio mix vs. budget in terms of turnover and brand profitability.
• Lead, manage and direct the Brand Management team to ensure the achievement of revenue budgets within the expense budget framework.
• To provide ongoing support and development of marketing team.
• Set, review and control Expenses Budget for marketing division, to drive robust return on investment.
• To oversee and challenge annual brand plan development to ensure alignment with business unit plans.
• Manage and lead the Forecasting and Budgeting process along with demand planning, supply chain and Factory/CMO suppliers.
• Drive forecast accuracy, improving stock availability while managing stock holding, avoiding write-offs.
• Involvement with NPL teams to ensure adequate pipeline development, in line with company expectation.
• Successfully launch new products with feedback process, including suggested corrective actions and post launch research implementation.
• Manage the processes between Marketing and Business Partner Functions to create brand strategies, new product strategies and manage annual advertising budget.
• Drive appointment of, monitoring and development of core marketing suppliers in order to ensure strategic business advantage.
• Ensure that appropriate time is allocated in field with sales managers and reps to understand customer insights.

Requirements
EDUCATION:

• Matric
• Degree in Health Sciences or Health Science related
• Post-Graduate Degree/ Diploma in Marketing

EXPERIENCE:

• Minimum 3 years’ experience as a Marketing Manager, leading a team of brand managers, in the Pharmaceutical industry across various therapeutic areas
• Minimum 5 years’ experience in Brand Management, across diverse therapeutic areas and healthcare product/ category range required
• Minimum 5 years’ experience in sales environment across Healthcare products (scheduled and non-scheduled) required
• Proven track record in driving implementation of marketing plans and processes
• Having prior sales and/or marketing experience in consumer, originator, and generic healthcare segments advantageous.

COMPETENCIES:

SKILLS:

• Creative development, cross functional management, business acumen, analyzing trends, service orientation, interpersonal skills, communication skills, influencing and management skills.

ATTRIBUTES:

• Results driven, Initiator, Intuitive, Interpersonal Sensitivity, Thought-leader, Attention to detail, Information seeking, Self-Motivated, Creative, Innovative. Aligned to company Values.

KNOWLEDGE:

• Good Knowledge of Business, Knowledge of advertising development, Industry knowledge, Financial and Product knowledge, Product Marketing Strategy, Pharma knowledge of IQVIA and standard measuring tools

Preference will be given to previously disadvantaged groups. Suitably qualified applicants are invited to submit their CV’s online on or before 12 February 2020. Please note that if you have not heard from the HR department within 30 days of this advert closing, your application has unfortunately been unsuccessful.
Internal Applications must be completed using an Aspen mailing address after applicants have had informed their direct line managers of their application
Work Level: Management
Job Type: Permanent
Salary: Market Related
EE Position: Yes
Location: Gauteng