Marketing Manager at HOSTAFRICA

Role Overview

• The Head of Marketing will lead the strategy, execution, and performance of all marketing efforts, ensuring HOSTAFRICA’s continued growth and brand leadership in the African web hosting industry. This role requires a blend of creativity, data-driven decision-making, and leadership skills to optimize marketing performance and drive revenue.
• You will oversee brand strategy, paid media, PR, content marketing, affiliate programs, SEO, and conversion rate optimization while managing a high-performing marketing team.

Key Responsibilities
Strategic Marketing & Brand Growth

• Develop and implement a 360° marketing strategy to increase HOSTAFRICA’s market share, brand awareness, and customer base.
• Position HOSTAFRICA as a leading authority in the hosting industry across Africa through thought leadership, PR, and content marketing.
• Analyze customer behavior, competitor trends, and market dynamics to refine marketing strategies and messaging.

PR & Communications

• Develop and execute a public relations (PR) strategy to secure media coverage, press releases, and industry partnerships with regards to company acquisitions.
• Establish HOSTAFRICA as an authoritative voice in tech and business publications, podcasts, and digital media.
• Manage crisis communications and ensure positive brand reputation.

Paid Advertising & Growth Marketing

• Lead and optimize performance marketing campaigns across Google Ads, Facebook Ads, LinkedIn, and other paid channels.
• Conversion Rate Optimization (CRO) to improve ad efficiency.
• Experiment with A/B testing, retargeting, to identify new growth opportunities

Email & Lifecycle Marketing

• Own the email marketing strategy, optimizing for customer engagement, retention, and conversion across all lifecycle stages.
• Develop automated email sequences for onboarding, promotions, and reactivation.
• Improve email deliverability, open rates, and click-through rates (CTR).

Affiliate & Partnership Marketing

• Scale HOSTAFRICA’s affiliate program, recruiting top tech influencers, bloggers, and web hosting reviewers, with a dedicated Affiliate resource. 
• Track affiliate performance metrics and fraud prevention measures.

SEO & Content Marketing

• Oversee SEO strategy, improving rankings for high-intent keywords in web hosting, VPS, and cloud services, lead by the SEO team lead. 
• Scale blog content, case studies, and educational resources to drive organic traffic and brand trust.
• Optimize on-page SEO, backlinks, and technical SEO performance.

Leadership & Budget Management

• Lead and mentor a cross-functional marketing team, fostering a culture of innovation and performance.
• Own the marketing budget, ensuring efficient allocation across organic, paid, and partnership channels.
• Set KPIs, dashboards, and performance reporting to measure success and inform decision-making.

Qualifications & Experience

• 8+ years in marketing leadership, preferably in web hosting, SaaS, or tech startups.
• Proven experience in PR, paid advertising, email marketing, and affiliate programs.
• Deep expertise in Google Ads, Facebook Ads, LinkedIn Ads, and performance marketing.
• Strong knowledge of SEO, content marketing, and conversion rate optimization (CRO).
• Experience leading teams, agencies, and cross-functional collaboration.
• Data-driven mindset, with proficiency in Google Analytics, HubSpot, or similar platforms.
• Experience scaling B2B and B2C marketing strategies across multiple African markets is a plus.