Marketing Manager - Johannesburg at Unique Personnel

Job Description    
Purpose 

• Responsible for company Marketing & communication strategies, the overall brand image and the performance of the Marketing department. 
• Responsible for all the Marketing (ATL, BTL, TTL) for company, aligned with HQ/RHQ requirements, working in conjunction with supporting departments in order to reach our Marketing objectives and goals.

Key responsibilities for this position include, but are not limited to:

• Campaign Management (New Product Introductions - NPI)
• Development and Implementation of New Product Introductions via strategic ATL and BTL initiatives including Television, Print, Online, Public
• Relations, Launch, Activations, Promotions, point of sale etc.
• BTL: Activities include compiling briefs, working with creative agencies as and when required, project managing the creative, layout and content of the below-the-line material, as well as liaising with the relevant people for approvals.
• Project Manage product launches in line with New Product Introductions.
• Brief and manage Media agencies to develop optimal media strategies for NPI.
• Brief and manage Creative agencies to develop local and/or adapt global creative for NPI
• Manage PR agencies to develop key PR initiatives to ensure maximum exposure is received and PR activities enhance brand and product awareness.
• Post campaign analysis to ensure maximum ROI.

Digital Marketing (Co Assist Web Marketing)

• Provide yearly PRM, NPI Strategies and product information.
• Provide all relevant digital assets to ensure the company.com/za website is updated as per NPI strategy.
• Brief agency on digital requirements as per NPI strategies, outlining objectives and targets.
• Brief agency on SNS requirements per NPI and/or on an on-going basis.
• Brief on objectives and expectations on Smart TV development for the local market.

GTM/ Trade Marketing

• Provide GTM team with yearly product roadmap and NPI Strategy roll out.
• Developing and/ or sourcing POS Material from local or HQ vendors related to New Product Introductions, Consumer Promotions, and Ad hoc marketing campaigns.
• Provide GTM with POS information for easy execution.
• Provide GTM with necessary product information and training material developed by HQ.
• Providing KAM’s and retailers with product specifications and high res images for use in listings. Broadsheets, catalogues etc.
• Proof read and provide input for catalogues related to the HE

Budget Management (APMS)

• Monthly management and up-dating of marketing budget plans for the entire corporation.
• Overseeing total budget spend for the entire corporation.
• Processing payments to agencies/ vendors for Marketing initiatives
• Following global procurement process to ensure maximum value received from initiatives and cost saving KPI’s met.
• Develop overall yearly marketing plan and budget

Events and Activation Management (Assist)

• In conjunction with events manager, manage consumer and trade shows by project managing each individual show, in conjunction with events management companies and other agencies, to ensure all elements of the show ie concept, idea generation, concept and collateral sign off,
• budget, stock, promoter briefing, giveaways, merchandising etc. are within the project time lines in order for the show to be successful.
• Ensuring sample stock and relevant POS is made available for events and trade shows.

Inherent Requirements    
Required Qualifications and Experience

Required Experience

• Tertiary qualification in Marketing, Journalism and / or Communications
• 7 - 10+ years related experience
• Experience as a Marketing Manager essential overseeing staff.
• Experience working in a fast paced environment
• Good knowledge of marketing, sales and general warehouse procedures
• Proven track record in customer relations
• MS Office Suite at an advanced level.
• Ability to use database for recording and reporting
• Ability to understand and operate custom-built company systems
• Possession of a reliable vehicle and a valid driver’s license

Product Marketing/ Management

• Collating and distributing product information and marketing campaign information to the sales team, to be filtered to the relevant accounts.
• Communication with Head Office (South Korea) to ensure new product samples are ordered and delivered timeously for NPI Launch.
• Managing new product samples are displayed and/or delivered to customer for new product range reviews.
• Providing images and product specs to various channels for channel catalogues, broadsheets, channel specific marketing campaigns.
• Collating and distributing sales communications guides and training material with the HA Trainer.
• Managing product samples to be used during events, activations, PR review for Journalists.
• Providing POS to export marketing team when requested.

Marketing Research

• Briefing Research agencies to conduct research (qualitative and quantitative) on a number of topics to gain insight into consumer buying habits and purchase intentions.
• Analyzing data received from GFK on the Electronics Market in SA in order to better understand the environment to develop optimal marketing plans for SA.