Marketing Manager (Lucky Fish) at Hollywoodbets

Skill Set

• Strategic thinking
• Creativity
• Leadership
• Market awareness
• Reporting and insights
• Communication skills
• Business acumen

Responsibilities

Marketing Strategy and Brand Development:

• Develop and execute comprehensive marketing strategies to drive brand awareness, customer acquisition, engagement, and retention.
• Position Lucky fish as a market leader in online betting through innovative, insight-led campaigns, promotions, and brand activations.
• Oversee consistent brand messaging and visual identity across all marketing channels.
• Lead campaign development for sports betting, casino, slots, and live games, aligned with industry trends and customer insights.
• Implement strategies to maximise player value and minimise churn, using segmentation and lifecycle marketing.
• Ensure messaging and creative content are fit-for-purpose, customer-focused, and aligned with Lucky fish’s values and tone of voice.

Digital and Traditional Marketing:

• Develop and implement customer acquisition campaigns across multiple platforms, leveraging analytics and audience insights to optimise performance.
• Work with affiliate partners, agencies, and internal teams to maximise ROI and brand exposure.
• Lead loyalty, retention, and reactivation programs to retain high-value customers and reduce churn.
• Manage campaign planning and execution for major events, seasonal promotions, and new product launches.
• Track and optimise marketing spend across channels to ensure cost efficiency and measurable results.

Data, Insights and Performance Analysis:

• Use analytics tools to measure and evaluate marketing performance, customer trends, and campaign effectiveness.
• Deliver regular (weekly, monthly, quarterly) performance reports with actionable insights and recommendations.
• Apply data-driven insights to continually improve campaign performance and ROI.
• Monitor competitor activities, market dynamics, and emerging trends to identify new opportunities for differentiation.

Stakeholder Management and Team Leadership:

• Lead, mentor, and inspire a high-performing marketing Team, fostering a culture of innovation, collaboration, and accountability.
• Collaborate with cross-functional teams including Product, Customer Success, Development, Compliance, Design, and Analytics.
• Manage relationships with external stakeholders including agencies, affiliates, influencers, media, game providers, and sponsorship partners.
• Ensure full alignment of marketing strategies with overall business objectives and regulatory requirements.

Other:

• Other ad hoc duties that might be required. 

Qualifications

• Matric (Preferred)
• Degree/Diploma (Advantageous)
• Valid driver’s license and own vehicle
• 5 + Years Marketing, Brand Management, Digital Marketing, Communication & Sales
• Senior Leadership & Management
• Understanding of Performance Marketing and Customer Lifecyle optimization
• Google Analytics, A/B Testing, Campaign Automation and multichannel marketing strategies

Apply Before 12/03/2025