Marketing Manager: PCS Combo (Auckland Park) at The South African Broadcasting Corporation (SABC)

Main Purpose of the position

• To develop marketing strategy to attract and retain specific audiences and increase market share in order for Sales to maximise revenue.

Key Accountabilities:

• Develop and implement strategic marketing and brand building plans, in order to retain and increase current market share.
• Improve programme marketability and profitability by researching trends, identifying and capitalising on market opportunities;
• Effectively promote programmes and on-air personalities to increase audience growth in accordance with the station strategy.
• Liaise with and sustain rapport with relevant internal and external media owners (television, radio, press and magazine) to ensure effective publicity of the station.
• Oversee all station Digital platforms (websites, social media and apps) to ensure growth of digital communities and creation of revenue generation opportunities.
• Develop and implement trade and consumer below-the-line strategy.
• Develop and implement a PR & Communications Strategy, for traditional and online platforms.
• Identify marketing opportunities by identifying consumer requirements; defining market, competitors’ share, and competitors’ advantages and weaknesses; forecasting projected business.
• Improve programme marketability and profitability by researching, identifying, and capitalising on market opportunities.
• Develop business cases and proposals for the implementation of strategic marketing activities.
• Develop briefs for the sourcing of external marketing and brand agencies.
• Manage contracts with external agencies and all suppliers.
• Plan, determine, manage and ensure cost-effective utilisation of marketing budget.
• Identify and exploit alternative revenue streams.
• Plan and execute all Marketing related events, including goods reconciliation, post campaign and post event analysis reports.
• Provide monthly and quarterly reports on the department’s performance ( inclusive of CSI and Digital activities)
• Maintain and update an electronic and manual filling system.
• Develop and implement Standard Operating Procedures and to address gaps and promote accountability.
• Oversee the management of risks to protect organisational integrity, create value, prevent financial loss and ensure compliance with applicable policies and legislations.
• Comply with SCM procedures and effectively manage contracts with internal and external partners.
• Adherence to PFMA and compliance with industry regulations and SABC policies and procedures.
• Communicate and sustain rapport with relevant internal and external media owners to ensure effective publicity of the station.
• Develop and Present proposals to internal and external stakeholder to enhance communication, awareness and buy-in of station projects.
• Manage, maintain and expand customer base, exploit specific data, anticipate and explore new opportunities.
• Collect, analyse and present marketing information to management for decision making.
• Synergise and provide information to Sales workforce for trade marketing purposes.
• Liaise with Radio Sales to ensure that product campaigns run smoothly and on-time for client satisfaction.
• Effective implementation of Performance Management System in accordance with organizational policies and procedures.
• Ensure adequate staffing for workload and effective leadership (including leave management).
• Effective briefing and communication with departmental staff.
• Complete Personal Development Plans (PDP) for all staff members.
• Provide direction on the retention and attraction of staff.
• Individual coaching and mentoring conducted on an ongoing basis to meet performance and developmental needs.
• Transfer of skills in line with succession planning principles.

Requirements:

• Bachelor’s Degree/B.Tech in Marketing/Communications/Media Studies or relevant qualification at NQF Level 7.
• 5 years’ experience in marketing, preferably in the broadcasting industry and 2 years should be at supervisory level.
• Understanding of legislation, policies, SOPs and procedures relating to Radio Broadcasting industry
• Understanding of Advertising industry legislation, rules, norms and standards.
• Knowledge and wide network in various industries.
• Ability to analyze research and identify industry trends.
• Digital marketing qualification.
• Development of strategy for consumer and trade marketing.
• Expert knowledge of and experience of utilizing digital technology tools for marketing purposes.
• Driving License
• Understanding Public Finance Management Act
• Expert knowledge of Marketing and Brand building.
• Sound understanding of the radio broadcasting industry.
• Digital marketing principles
• Creative thinking ability.
• Good interpersonal skills
• Excellent communication skills.
• Knowledge of the station and its target audience.