Marketing Manager - SEA at Abbott

 The Opportunity

• As Marketing Manager, you’ll lead the development and execution of strategic marketing initiatives for our Infectious Disease portfolio. You’ll work closely with regional and global teams to drive commercial success, support product launches, and deliver customer-centric solutions that make a real impact.

WHAT WILL YOU DO?

• Development of local commercial, marketing and promotional plans:
• Develop regional marketing plans in alignment with the regional and global plans
• Deliver and regularly track the execution of the marketing initiatives on the plan
• Manage local promotional plans (including exhibition, symposia, marketing collateral,
• sales tools, digital and PR content)
• Participate in product launch projects from early stages and drive the local launches
• Manage the marketing expenses budget, according to the annual marketing plan and with
• accountability towards the Marketing Manager Lead direction. Collaborate with the local
• Commercial and Finance heads for the tracking and management of the budget.
• Customer Centricity and deep understanding of regional markets:  
• Customer segments mapping (size, patient pathway, reimbursement, stakeholders, value
• proposition, opportunity assessment)
• Product features/benefits, product utilization and customer insights
• Competitor intelligence
• Market dynamics (growth/decline key drivers, PESTLE analysis)
• Routine participation in strategy alignment and sales effectiveness:
• New product launch plans (including pre-launch phases deliverables)
• Provide input and align with Region/BU (customer segmentation, value proposition,
• product positioning, competition, pricing)
• Routine participation in sales effectiveness:
• Roll-out marketing plans and sales tactics at sales meetings
• Track and report progress of annual tactical plans
• Collaborate with the commercial director and finance partner in the management of
• pricing to achieve profitability goals
• Collaborate with ID Sales Scientific Liaison and Medical Affairs, using own products
• expertise on required support to sales teams that shall successfully impact sales process
• Conduct business analysis and monitor key performance indicators
• Monitor training needs and collaborate with application specialist to deploy training
• (marketing strategy & product training)
• Collaboration with regional and global teams in the management of relationships with clinical experts and opinion leaders
• Participation to ad-hoc special projects (regional / global)

Qualifications:

• Degree in Health Sciences and/or marketing or a related business-related qualification.
• Proven minimum 5 years marketing experience in diagnostics arena, or other healthcare area, Knowledge in Infectious Diseases field is considered an asset
• Experience with countries outside of South Africa is preferred but not essential
• Proven knowledge of the healthcare system in the local markets ✓ Proven marketing and sales success track record, with strengths in both strategic and tactical management
• Experience with the Ministry of Health and Public programs is essential.
• Proficiency in project management, communication, influencing, problem-solving, and conflict management skills.
• Technical skills in report writing, PowerPoint, and business-related computer skills.
• Language skills: English and relevant local language