Marketing Manager at Secondments

Job Advert Summary    

To be responsible for handling all aspects of the marketing function including but not limited to the execution of planned promotional campaigns and organising promotional events at the Shopping Centre’s.

Minimum Requirements    

Skills And Competencies Essential To The Position

Business

• Excellent communication and interpersonal skills on all levels 
• Innovative thinking and ability to follow process 
• Dynamic and enthusiastic 
• Ability to work as part of a team 
• The ability to interact professionally with tenants and landlord
• Competent time management skills 
• Be deadline driven

Human Capital

• Transparent honesty.
• Reliability.
• Positive Attitude and highly motivated 
• Lead by example.
• Assertive and effective communication.
• Sensitive to client and staff requirements and problems.
• Ability to create a professional office environment 
• Organization and planning skills.
• Demonstrate strong moral values, empathy, passion, career aspirations, and positive living

Qualifications And Experience

Qualifications

• Grade 12 (Matric)
• Relevant Diploma or Degree in Marketing will be advantageous

Experience

• Minimum of 3 to 5 years’ experience in a relevant field (Shopping centre experience is an advantage).
• Strong Proficiency in relevant computer packages (MS Office) and software packages 
• Excellent attention to detail and numerate accuracy

Duties and Responsibilities    

• KPA KPI

Strategic Marketing Leadership

• Develop and execute annual marketing plans for funds and shopping centers.
• Manage marketing budgets and ensure alignment with strategies.
• Oversee internal teams and suppliers for effective execution.
• Create engaging content and promotions, continuously optimizing through data analysis.
• Digital Marketing and Online Presence
• Manage paid advertising campaigns on social platforms.
• Plan and execute email campaigns across channels.
• Optimize paid media spend on social media ad platforms.
• Develop and manage landing pages for marketing channels.
• Stay updated on market trends and identify new engagement opportunities.
• Establish and maintain electronic communication platforms (websites, social media, etc.).
• Implement system enhancements for lead generation optimization.

Brand Management and Publicity

• Ensure consistency of marketing materials across regions.
• Manage property brands in line with corporate guidelines.
• Generate and distribute press releases to the media.
• Monitor publicity on all platforms, including social media.

Collaboration and Liaison

• Collaborate with Asset Managers and property management teams on leasing strategies.
• Implement rewards programs and campaigns in coordination with property management.
• Conduct monthly Tenant Meetings.
• Attend individual and category tenant meetings.
• Approve newsletters to tenants and compile surveys.

Reporting and Budgeting

• Prepare monthly reports on ESG and SDG in line with social impact reporting.
• Provide budget recommendations and manage budget allocation.
• Evaluate competitor activity and seek strategic alliances and sponsorships.
• Make strategy and budget recommendations.