Marketing Manager - Vitality at Discovery Limited

Key Purpose

The Marketing Manager partners with business to develop and implement integrated, strategically aligned marketing solutions and delivers marketing, PR, written communications and brand projects.  The incumbent operationalises strategy through project management and delivers within budget, applying best practice marketing principles and leveraging key partnerships internally and externally.

In addition, the Marketing Manager provides specialist marketing advice to stakeholders and is responsible for managing, coordinating and coaching a team

Areas of responsibility may include but not limited to

Manages a team in the Marketing Department and provides marketing direction and support across the BUs

• Provides input into the Marketing, Brand and Communication Strategy

• Implements the Marketing, Brand and Communication Strategy, operational plan and targets for area of responsibility.

• Implements principles and workflows to ensure marketing strategy is aligned to Discovery marketing model and overall business strategy.

• Implements fit for purpose marketing systems, policies and practices and continually reviews and improves on them.

• Creates innovative, consistent, integrated solutions to improve business practices, processes and synergies to increase sales, efficiencies or effectiveness. 

• Unpacks complexity and provides new ideas and thought leadership to drive sales and engagement with Brand.

• Secures approval for all content relating to the organisation's reputation destined for internal and external publication.

• Works cross-functionally to help develop advertising and promotional programmes, pricing, and positioning and manages information flow between the department, clients and service providers.

• Collates, compiles and reports on key business metrics.

• Proposes initiatives and identifies opportunities for growth, expansion or new direction.

Manages people and ensures continuous improvement and professional development

• Fosters an environment conducive to cross-functional skills transfer and integrates and harnesses team specialities and talent.

• Cultivates an environment where creativity and innovation are encouraged and provides necessary guidance, coaching and support in this regard.

• Ensures team is highly motivated, challenged and supported.

• Implements fit for purpose marketing systems, policies and practices and continually reviews and improves on them.

• Recruits and develops quality staff as required in consultation with the Divisional Manager and Head of Marketing and HR.

• Ensures staff are clear about their roles, procedures and practices - conducts regular performance contracting and review processes.

• Delegates responsibility and authority whilst monitoring and managing performance 

• Maintains up to date professional and technical knowledge and keeps abreast of industry trends and pertinent legislation.

• Ensures team has excellent product and technical knowledge in order to deliver strategy and build brand.

• Contributes to team success by ensuring team commitment and cohesion; values individual contributions and shows respect for others.

• Respects diversity and encourages an environment that values inclusivity.

Builds and manages operational relationships with Internal Stakeholders

• Interfaces with senior business colleagues to contribute to brand or communication strategy.

• Researches local and international trends and business enablers and makes recommendations for their customisation and incorporation into operations.

• Provides expert guidance to colleagues on industry best practice.

• Participates in meetings and forums to share knowledge, encourage innovation and manage complexities.

• Manages, balances and aligns customer requirements and quality of service to build brand presence and strength.

• Uses customer feedback to inform service delivery improvements.

Builds and manages External Relationships and Key Partnerships

• Engages with business partners, resolves conflicts and builds effective relationships. 

• Collaborates with stakeholders to plan and implement solutions to business challenges.

• Aligns key business strategies and goals and ensures deliverables are communicated to internal and external customers; secures necessary documentation and sign-off.

• Builds and maintains vendor and supplier relationships, ensuring good communication and clear expectations.

• Facilitates constructive partner meetings.

• Ensures that the company's image is enhanced in all interactions with external and internal stakeholders

• Creates opportunities for keeping the organisation and its products/ services in front of public and the trade.

Operationalises, aligns and optimises large strategic Marketing Projects

• Liaises with different business units to understand business needs as they relate to marketing and business campaigns.

• Develops and manages the execution of multiple projects from conception to post implementation.

• Project manages and ensures effective delivery of all campaigns

• Ensures campaign activities translate into profits or other strategic business objectives and creates value for customers and shareholders.

• Oversees short/medium term planning and optimises resource allocation across projects

• Monitors and measures the success of marketing initiatives, drives corrective action and advises the organisation accordingly.

• Guides and enables change management initiatives and communication requirements for all projects.

• Defines and plans delivery of projects from start to completion within the scope, budget, agreed time-lines and to specified quality requirements.

• Performs a coordination and liaison role between project team members and business.     

• Identifies possible risks and opportunities and provides contingency plans.

•  Analyses the internal service delivery processes, identifies areas for improvement and makes changes to comply with best practices

• Formulating and driving the implementation of the digital marketing, digital advertising, brand

• and communication plans for Discovery Vitality

• Contributing to the creation of intuitive, informative user journeys across all digital platforms,

• with particular focus on app journeys, that allow for easy navigation and enhance the Discovery

• Vitality brand experience.

• Creating and updating relevant digital communication collateral (app screens, social media,

• website etc.)

• Creating and updating digital advertising assets in collaboration with relevant agencies and

• internal teams.

• Creating, updating and presenting performance reports on digital platforms

• Delivering of marketing and digital expertise (content marketing generation, writing and subediting

• etc.) to produce high quality marketing material and campaigns.

• Working closely with the Discovery Vitality teams, and Discovery digital teams to ensure a

• consistent, client centric experience.

Competencies

• Brand building

• Leads generation

• Digital advertising and social media

• Leading and Supervising

• Working with People

• Persuading and Influencing

• Presenting and Communicating Information

• Creating and Innovating

• Planning & Organising

• Delivering Results and Meeting Customer Expectations

• Adapting and Responding to Change

Education and Experience

• Relevant Bachelor's Degree: Honours in BA / B.Comm in Marketing / Communications or other relevant qualifications

• 6 - 8 years marketing / industry experience

• Minimum of 5 years’ experience as a Communication writer

• Sound knowledge of digital and social marketing, content marketing, writing, editing, proofreading. Sound marketing project management and prior experience in the Corporate Wellness, Employer or Business to Business healthcare marketing preferred.