Marketing Officer - Kenilworth - Cape Town at Pick n Pay Stores Limited

Minimum Requirements:

• Bachelor's degree marketing or a related field required
• At least two years of relevant digital marketing campaign management experience
• Excellent knowledge of MS Office Suite, specifically Excel.
• Must have an understanding of digital marketing
• Strong project management skills
• Previous experience in e-commerce and/or retail is a strong plus
• Experience with CRM tools, Google Analytics is a strong plus

Key Responsibilities:

Campaign Management and Execution

• Assist in development and execution of digital marketing campaigns and content for Digital Channels - social, paid media, website and email marketing.
• Assist in managing current and new email marketing programs, with emphasis on testing to optimize the effectiveness of campaigns.
• Manage the day to day scheduled updates from the website, from scheduling banners and push notifications to assisting in maintaining campaign pages.
• Co-ordinate with internal stakeholders (category managers, merchandisers, and cross-department teams) to implement marketing campaigns
• Brief in and co-ordinate marketing campaigns for PnP Online Shopping
• Be involved in quality checking work, copy proofing, checking URLs and pricing
• Prompt category managers for briefs and stock check, prompt merchandising for link checks and creation.
• Assist in the maintenance of the daily trade activity plan.
• Monitor and manage live campaign status and performance, optimising campaigns.
• Review, analyse, and compile post-performance reports.

Marketing Strategy Implementation.

• Be an active team member in the Omni Marketing team and Commercial teams to develop marketing and brand strategies to support business objectives from customer acquisition to retention.
• Knowledge and ability to apply marketing strategies to marketing tactics
• Assist in researching, recommending, and developing innovative marketing ideas
• Assist in developing the marketing activity plan for the website
• Be involved in the creative production process, from developing briefs to moving marketing campaigns through from copy, design, build, testing, and the Quality Control process.

Closing Date: 9 February 2026