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Caterpillar Inc. has been making sustainable progress possible and driving positive change on every continent. Customers turn to Caterpillar to help them develop infrastructure, energy and natural resource assets. With 2015 sales and revenues of $47.011 billion, Caterpillar is the world’s leading manufacturer of construction and mining equipment, di...
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Job Purpose
To provide marketing support to Caterpillar’s SEM division covering the Middle East and Africa regions across Caterpillar’s core products. The incumbent will develop sales and marketing skills from the various divisions of the marketing organization who will provide hands on training for the particular expertise of that division.
Job Duties
You will report to one of the section supervisor in the assigned division.
Assignments and measurement of progress will be the responsibility of the supervisor. The incumbents will be expected to contribute to the division's objectives, emphasis will be on developing skills and experience in objective setting, project planning, deadline responsibility, budget and cost control as well as implementation and follow-up methods. Because of this being the first work assignment, you will receive a substantial amount of guidance and direction from the Supervisor and other staff personnel in completing projects.
You will learn these skills by working within the various divisions:
Sales Development - Analyze sales opportunities; develop product comparisons; review pricing practices, product improvement programs, new product information releases, competitive information releases, various communications media, etc; and make product presentations.
Marketing Support - Analyze company's trade advertising as seen in news service articles, publicity and product literature. Assist senior staff in advertising campaign researching and field story development, understand company trademarks, etc. Become skilled at the development and execution of dealer sales seminars regionally involving product, application and sales skills. Also assist in developing and producing sales support material on product, competition, application and support programs.
The incumbents will rotate through any of the above areas in their developmental phase and may be selected for special assignment at a dealer location to gain additional experience.
Travel Requirements: 25 – 35%
Qualifications
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