Marketing Specialist | Digital Campaign Management at CV - Christian Vision

About the Job

Job Overview

• The Digital Campaign Manager is responsible for developing, implementing, tracking, optimising and reporting on our digital marketing campaigns across all web, digital communications, database marketing, social media, email and online advertising campaign channels. This position reports to the Marketing Manager.

Specific Responsibilities

• To create, run, monitor and optimise Facebook, Instagram, YouTube, Google Search and Google UAC campaigns in English and other African languages.
• To allocate marketing budget towards achieving KPIs and goals (weekly, monthly, quarterly and annual).
• To leverage analytics to track and interpret data sets to understand campaign performance, identify optimisation opportunities, drive decisions, and measure outcomes.
• To provide data validation and campaign reporting. Clearly report results, key learnings from campaign tests, and propose recommendations based on analytical insights.
• To innovate using AI, chatbot, and other emerging technologies
• To conduct research on target audiences as well as emerging digital techniques and technologies to introduce people to Jesus.

General Responsibilities

Fulfil other duties, as common to all employees and as directed, within parameters outlined in both the mission and vision statements. This includes:

• To be available for personal and spiritual growth opportunities.
• To pro-actively maintain a positive attitude.
• To adhere to all regulations, CV policies, procedures and guidelines.
• To undertake professional development as required.
• To adhere to all occupational health and safety requirements of CV.
• To keep confidential the affairs of CV and its employees.
• To represent CV in a positive manner.
• To keep abreast of the latest methods and technologies.

Skills/ Experience/ Education

• Highly skilled and competent in the use of Facebook Ads Manager and Google AdWords.
• Experienced in Google Analytics and Google Looker Studio.
• Has experience in performance marketing campaigns (cost per view, response, lead campaigns, etc.).
• Relevant qualification in marketing, advertising or a related field is preferred.
• A 3+ year track record of participating in successful campaigns.