Marketing Specialist (Digital) at Woolworths

MAIN PURPOSE:

The Marketing Specialist (Digital) is responsible for increasing WFS brand awareness, promoting WFS products and services and for driving prospects to conversions, effectively focusing attaining marketing goals and results across identified digital platforms. The role is accountable for initiating effective marketing campaigns across various digital platforms and to translate business goals into successful marketing campaigns by evaluating the needs of the WFS consumer market, and by acquiring the relevant knowledge about consumer trends and demands.

KEY RESPONSIBILITIES

Digital Marketing Operations

• Support the strategic objective of driving revenue and dominating online acquisition channels by transforming high level strategies into actionable digital experiences and campaigns for WFS.
• Contribute to the definition and implementation of the digital marketing operational plans, aimed at increasing traffic on the organisation’s digital marketing platforms.
• Participate actively in brainstorming, strategy and creative sessions and sprints, contributing digital/interactive/new media ideas for integration into digital marketing practices.
• Recommend improvements to current WFS digital marketing platforms to enhance user experience in terms of digital designs, content, and usability.
• Design Digital Media campaigns that align to overarching WFS business goals.
• Leverage expertise within programmatic media to work in collaboration with partner agencies (where required) to develop cohesive campaign approaches.
• Develop, manage, and optimise creative learning agendas to serve as effective tools in assisting the organisation of testing efforts to understand the success and impact of marketing efforts and make informed decisions about digital marketing strategies and future campaigns.
• Oversee the performance and governance of key digital marketing channels, including Display, Paid Social, Streaming, and terrestrial audio, and online video among others.
• Develop “test and learn” strategies and tactics for performance marketing and subsequent lead generation purposes.
• Liaise with CI & Advanced Analytics counterparts to collect and connect data and deliver high-impact insights regarding the development and implementation of best-in-class creative experiences.
• Identify opportunities and challenges to accessing the current digital customer base and enticing new customers using effective Social Media campaigns, marketing automation and messaging features.
• Grow and strengthen WFS’s web presence to boost brand awareness.
• Maintain a strong online company voice through Social Media and other Digital platforms.
• Liaise with Marketing, Sales and Product Development teams to ensure the consistent application of Brand principles.

Best Practice Advisory and Reporting

• Manage the creative deliverable cycle including initial planning, implementation, optimisation, analysis, and reporting.
• Review and analyse digital campaign performance on a daily, weekly, and monthly basis; develop reporting dashboards and conduct deep-dive analyses, as needed.
• Define, communicate, scale, and govern best practices for running cost-effective and high-performance programs on key digital marketing channels, including supporting the adoption of required tools and technologies, as needed.
• Provide marketing and communications team members with education and insights on how to manage, monitor, and optimise budget spend and return on investment (ROI) on key digital marketing channels.
• Establish and standardise creative and operational best practices to ensure seamless and efficient campaigns launches.

Partner and Stakeholder Relationships

• Manage and optimise agency and vendor relationships related to key digital marketing channels.
• Work collaboratively across internal marketing teams and external digital agency partners (if required) to support both new and current digital marketing campaigns.
• Draw on the expertise of CI & Advanced Analytics, Marketing and Product teams to gain insight and advice on digital strategies to be developed, and the alignment of strategies to Product and Non-Digital Marketing plans.
• Establish relationships with internal and external key stakeholders to enable decisions regarding the digital marketing of products and solutions that are practical and viable; effectively aligning the marketing plan to the developed product strategy.
• Understand the systemic nature of stakeholder engagement, which recognises the individual components as well as critical key integration points relating to products, customers, associated opportunities and complementary WFS sub-functional partnerships.

Cost Containment

• Devise Digital Marketing strategies considering the financial implications of generating leads, the number of leads required, the value of leads etc.
• Coordinate and execute upon the processing of invoices submitted by external service providers (i.e., Digital Agencies).
• Ensure effective cost management, by cross-checking actual expenses against signed-off budget, and highlighting any detected deviations.

QUALIFICATIONS

• Undergraduate Degree in Marketing, Digital Media or equivalent
• Postgraduate Diploma in Digital Marketing / Web Design or similar is an advantage

EXPERIENCE REQUIRED

• 5 – 7 years of experience working in a Financial Services / Consumer organization
• Experience in delivering against Digital marketing strategies and plans across the digital marketing landscape

ADDITIONAL REQUIREMENTS

• Deep understanding of the full landscape of Digital Marketing channels.
• Deep understanding of performance marketing and lead generations.
• Functional understanding of customer journeys and customer experience and user experience.
• Demonstrable experience in Digital Marketing automation software and associated visual communication principles.
• Sound proficiency with SEO tools.
• Ability to translate strategy into actionable plans.
• Ability to Co-Create and Collaborate.
• Highly developed attention to detail.

If you are interested in the above position please forward your CV to [email protected] with the name of the position in the subject line.

Closing Date: 18th, May 2022