Media Analytics & Dashboarding Specialist at Dentsu

Key responsibilities:

Analytics Management:

• Design, develop, and support web analytics instrumentation architecture.
• Regularly evaluate and update the analytics environment to ensure stability, flexibility, scalability, and futureproofing.
• Develop custom JavaScript for Google Tag Manager to create events and triggers.

Reporting and Visualization:

• Build and deliver standardized and custom reports for business stakeholders.
• Develop and manage dashboards, ensuring quality and accuracy through independent checks.
• Utilize BigQuery for advanced data analysis and integration with Google Analytics.
• Implement and manage data solutions within Azure to support marketing analytics.

Collaboration and Communication:

• Partner with analytics teams on measurement strategies for customized site experiences.
• Liaise with vendors and third-party representatives to maintain and develop relationships.
• Manage client relationships on medium-sized reporting and visualization projects, ensuring clear communication and detailed performance reporting.

Client Service

• Managing media brand expectations.
• Day to day administration – meeting minutes, agendas and timing plans.
• Deadline and Project management
• Strategy guidance and input in order to drive the business objectives.
• Attending status /other meetings with media brands.
• Ensure monthly reporting and insights sessions take place and that the actionable outcomes are implemented by you and your team.
• Attend key client meetings.
• Uphold a positive working culture.
• Represent Dentsu Performance in a professional and positive manner with both internal and external stakeholders and in doing so reflects the values of the Dentsu.

Commercial and service ownership

• Ensuring processes are in place with the rest of the team to deliver streamlined campaign performance and delivery.
• Scopes and estimates level of effort new projects with guidance from Directors and Head.