Media Buyer/Planner - Rosebank at Havas South Africa

Main purpose of the job:

Development of implementation plan generation based on strategy brief. Recommendation to client across all
media both traditional and non-traditional. Buying and negotiating media and ensuring client is billed for the correct
media and media owners have all the correct documentation to invoice Havas.

Main responsibilities:

• Media implementation planning
• Within the agreed media mix, select individual TV stations, radio stations, magazine titles, poster sites, events, etc using available research and judgement to create the optimum schedule(s)
• Look for innovative ways to break through the advertising ‘noise’ levels
• Meet with media sales representatives, to remain up-to-date with media developments and to discuss
• best solutions for Client
• Take all calls from media sales representatives diverted from Client to Media Agency
• Liaise with the Creative Agencies to ensure harmony of media selection with creative development
• Present detailed schedules to Client for approval
• Develop clear buying brief
• Brief media buyers, and supervise progress of campaign
• Supply creative agencies with final approved plans, based on budgeted figures, at time of approval and
• notify these creative agencies of relevant plan changes as and when they are
• Monitor expenditure vs. given budget and Purchase Order(s)
• Revise plans as necessary, according to budget or date or format amendments as instructed by Client
• Respond to adhoc client requests

Media buying, administration and budget management

• Implement the approved media plan
• Provide clear briefing to media owner sales representatives, to solicit offers
• Negotiate the best deals in terms of efficiency, effectiveness, price, quality and value-added opportunities of the agreed media plan
• Strive for optimal savings on all media buying
• Evaluate any special offers or opportunities and inform the advertiser of such offers and opportunities as soon as such occur
• Follow up performance of plan against the brief and given budget, and final media insertion schedule, in buying reviews
• Reconcile monthly billings against PO’s
• Recommend alternatives where applicable
• Amend or cancel bookings as and when required by client, re-negotiating deals to avoid penalties
• wherever possible
• Negotiate maximum compensation for non-adherence to booking parameters or poor quality repro
• Respond to ad hoc requests from client and planners
• Assist with any other duties as assigned by senior team members

KPA:

• Accuracy of planning and reporting
• Understanding of industry tools and data interpretation
• Buying media
• Negotiating
• Ensuring client is billed correctly
• Admin/filing management