Media Manager (Strategy and analytical focus) at FNB South Africa

Description: 
To manage the development and implementation an innovative and integrated media strategy that maximizes the impact of a marketing campaign through the use of a range of media channels whilst ensuring all ATL approaches are contextually aligned with customers ensuring that Data Science and Analytics play an exceptionally important role when developing Channel Strategy whilst ensuring all ATL approaches are contextually aligned with customers ensuring that Data Science and Analytics play an exceptionally important role when developing Channel Strategy 

Requirements: 

• Marketing Diploma or Degree
• 8 – 10 years’ experience as a business unit head/director at an agency or corporate

Partnership Management: 

• Cultivate and manage objective working relationships with a variety of stakeholders, including Business Unit marketing teams and senior staff members
• Provision of Subject Matter Expertise: 
• Maintenance of expert knowledge on relevant legislative amendments, industry best practices and provision of proactive advice and solutions to relevant stakeholders

Media Management: 
Management of media strategy function within the media team and also include management of the overall ATL Media Process and overall management of projects

Media Analysis: 

• Conduct analyses on media related data (competitors, target audience, media, customers, etc.) to inform business media Analytics: Ensuring that data is used to provide insight into contextual customer media consumption and how this impacts sales and sales targets

Media Strategy Development: 

• Develop and manage an innovative, integrated media strategy that enables the achievement of the objectives of the business’ marketing campaign. There are two levels of strategy: There is Campaign Based media strategy where channel strategy by campaign is required and then there is the overall FNB Media Strategy where principles are developed

Media Owner Relationship Management: 

• Manage relationships with media owners to ensure we derive most value from proposals and media commitments , this also include management of the overall ATL Media Process  and overall management of projects. 
• There are two levels of strategy: 1) There is Campaign Based media strategy where channel strategy by campaign is required 2) there is the overall FNB Media Strategy where principles are developed

People Management: 

• Plan and manage performance, skills development, employment equity, talent and culture of team in order to improve innovation and achieve efficiencies

Personal Development: 

• Manage own development to increase own competencies

Interpersonal|Building Strategic Relationships / Networking: 

• Develops a wide network of business contacts and uses influential people as agents to accomplish professional objectives