Media Planner at MultiChoice

Key Performance Objectives

Presentation Scheduling

• Allocate correct break structures and program information to Landmark Sales for DMS
• Ensure the presentation schedule is created and edited from planning  
• Ensure the correct slugs are reflected against all content according to territories and as stated on Esched.
• Insert contractual commercial and sponsorship elements according to territories across all SuperSport channels as per rights holder requirements. Ie FIFA, UEFA, CAF.
• Ensure that multiple schedules are completed, checked and downloaded within set deadlines.
• Ensure that changes are completed on the schedules or via the TX area well in advance after communicating will all departments.
• Coordinate between various departments to ensure completion of deadline.
• Good understanding of channel territories and event rights.

On-Air Marketing 

• Implement and execute SuperSport and Group on-air marketing campaign strategies by planning media on the scheduling system and insertion into transmission schedules.
• Maintain media manager systems to have the latest information available for insertion on transmission schedules.
• Schedule promotions on transmission schedules as per scheduling strategy.
• Load promos onto Synergy for cross promotion purposed.
• Quality control for all promo inventory.
• Create Barter, Sponsorship and Contractual Obligation schedules for clients.
• QC on Viz1 to ensure that the promos are on playlist.
• Champion and assist with the implementation al Group promo strategy and delivery to increase viewership as per targets.

Planning and Reporting

• Prepare monthly programming schedules for forecasting.
• Prepare monthly promo deliverables for forecasting.
• View material upfront to ensure an understanding.
• Ensure TX warnings are adhered to.
• Ensure schedule has no errors.
• Inform Marketing (creative) of exceptional programme scheduling.
• Collaborate with other media planners within the business in both MCSA and MAH to create & identify products & services to meet client’s needs and drive acquisition and retention.

Research and Analyses

• Utilise and analyse research in order to create innovative and competitive schedules that meet set channel target ratings
• Ensure audience insight is at the heart of all scheduling decisions
• Monitor and analyse the performance of schedules and make changes where improvements are required and provide contingency plans for anticipated and unanticipated changes
• Apply the principles of media planning, marketing and using all available audience data to create a promo schedule that is consumer centric
• Extract insights from target audience research to guide monthly and annual viewership targets

Compliance

• Ensure adherence to set company policies and procedures.
• Ensure compliance to contractual obligations in all Sub-Saharan territories. Eg. FIFA, UEFA, CAF.
• Complete schedule maintenance checks to ensure there are no on-air errors as per S.O.P.
• Schedule deadlines are met as per S.O.P.
• Comply with regulatory guidelines.
• Ensure schedule is compliant with the BCCSA regulation and guidelines

Stakeholder Management

• Communicate break allocations to DMS to enable them to meet their targets.
• Communicate with producers of live events to alignment with production running order.
• Feedback to rights holders where required.

Qualification:

• A Diploma/Degree in sports management, marketing and media studies.

Experience

• Minimum 2-3 years’ Micro Scheduler/Media Planning/Traffic experience.
• Knowledge and understanding of scheduling systems.
• A good understanding of excel, powerpoint and word.
• Strong Sport knowledge.