KEY JOB ACCOUNTABILITIES
Implements medical field team strategy at regional level and manage a team of medical representatives.
Roll out and ensure operational monitoring of the regional medical strategy
- Implement an action plan in line with brand strategy and medical visit strategy.
- Organise events involving health care professionals in conjunction with medical relations.
- Analyse quantitative and qualitative dash boards: interpreting results, circulating information, implementing corrective action and following up on activity.
- Roll out the dispensing strategy in field
- Monitor and coach medical representatives.
- Allocate resources while optimising ROI.
- Ensure synergy with commercial teams to increase sell-out.
Manage and drive the team in line with medical detailing’s strategy of excellence
- Organise, coordinate, manage and motivate the team.
- Guide professional development monitoring of medical representatives: continuous assessment of scientific, product and regulatory knowledge and proficiency in communication techniques and tools (CRM/CLM platform).
- Monitor and drive the team’s action plans at area level
Develop local medical relations
- Identify local KOLs and propose them to Medical Relations Manager
- Monitor professional relations with KOLs and institutional partners.
- Coordinate organisation and participation in congresses
Ensure links and collaboration with headquarter-based teams (marketing, medical relations, sales, digital, etc.)
- Ensure competitive and environmental monitoring related to medical activity and feed it back up to headquarters.
- Ensure training and respect of both internal and external ethical standards regarding relations with health professionals.
PROFESSIONAL & TECHNICAL COMPETENCIES
MEDICAL DISPENSING SKILLS
- Targeting and segmentation follow-up.
- Builds an interactive and customized dialogue with the physician with medical representative
- Treats objections, obtains prescriptions and orders
- Creates and updates the physician’s file.
SCIENTIFIC KNOWLEDGE
- Knows skin and hair physio-pathologies and the medical environment.
- Knows our products and competition (formulas and patients benefits).
- Develops one’s local medical network.
- Knows regulatory constraints.
MANAGEMENT SKILLS
- Daily management of medical representatives
- Insures the roll out at area level of national medical visit strategy
ENTREPRENEURSHIP ON ONE’S TERRITORY
- Analyses key performance indicators on one’s territory.
- Implements and adjusts sectoral action plan.
- Interacts with the Sales Rep(s) to build synergies.
- Develops Rx counter training in the point of sales.
COLLABORATIVE BRAND & TEAM BUILDING
- Develops competitive intelligence.
- Participates in prospective task forces.
L'ORÉAL COMPETENCIES
- Innovator
- Strategist
- People developer
- Integrator
- Entrepreneur
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