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  • Posted: Nov 24, 2021
    Deadline: Not specified
  • Ad Dynamo represents Twitter in Africa, ensuring that local customers receive comparible service levels to what they would receive directly from Twitter. We do not charge for our services at all. Ad Dynamo is Twitter's exclusive ad sales partner in Africa. Talk to us about Twitter's Promoted Products. Ad Dynamo also builds & operates Twitter -focussed te...
    Read more about this company


    Mid-Level Digital Copywriter

    Responsibilities will include but are not limited to:

    • Developing and writing copy for digital content that meets business and marketing objectives from beginning to end, while working collaboratively with designers, producers and other digital team members to ensure that the visual elements of the creative work complement the words;

    • Creating clear, compelling copy to sell our clients’ products and services, in line with their brand tone (with a level of agility that allows you to switch between brand tones and objectives relatively easily, ensuring each brands’ own “personality” is well represented);

    • Tailoring the content and style of individual writing assignments according to their purpose - whether they are intended to sell or inform;

    • Creating, editing and proofreading copy work to ensure high editorial standards are met across all content outputs, continually raising the bar on creativity and writing fresh copy that connects with the desired audience and drives action; and

    • Understanding brand target audiences, identifying key messages, and researching client industries.

    • Help develop new and improved content ideas for all brands internally, depending on objectives.

    • Be able to analyse reports and integrate findings into improving client’s objectives month-to-month


    • Minimum 3 years digital copywriting experience (with writing samples);

    • Proficiency in English;

    • Strong working knowledge of the predominant digital advertising platforms;

    • Excellent attention to detail;

    • Excellent verbal and written communication skills,

    • Good computer literacy, specifically on Apple hardware and software:

      • The business runs off Google Workplace so experience on this system is beneficial, and

      • All business collateral is developed on iOS Keynote;

    • Well-organised and responsible with an aptitude for problem-solving.

    • Beneficial:

      • Experience with copywriting for SEO and how to naturally integrate keywords into copy, as well as the ability to conduct keyword research on relevant and high-performing search terms;

      • Experience using and Slack, or similar.

    *The role can be based either in Cape Town or Johannesburg, with the possibility of flexi hours and remote work becoming available after the agreed-upon probation period.



    • A competitive salary

    • Flexi-time and remote working

    • 1 - 3 month paid sabbatical after 5 years service

    • Fun working environment with skilled diverse individuals

    • No timesheets or complex approvals – just a serious focus on building a good culture for great work and superior client service

    • Great work culture

    Method of Application

    Interested and qualified? Go to Ad Dynamo on to apply

    Note: Never pay for any training, certificate, assessment, or testing to the recruiter.

  • Send your application

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