National Key Account Manager - DComm at Mars

To aggressively and profitably build Mars business in Ecommerce by growing the existing customers through category growth initiatives and acquiring new customers in the digital space.

What are we looking for?

• BCom / University Degree
• A minimum of 3 years’ experience in an FMCG sales environment.
• A minimum of 2 years’ experience in either Key Account Management or Category Management (retail environment).
• Working experience in a digital agency or eCommerce organization is preferred.

What would be your key responsibilities?

• Ecommerce Strategy Development: Build and implement a comprehensive roadmap for the Ecommerce channel, focusing on enhancing sales of MS Brands through customer business development and strategic initiatives tailored to various sub-channels (Pureplay, Bricks and Clicks, ODD).
• Sales Target Achievement: Drive volume and sales targets by executing effective sales strategies, including online digital P2P planning, sales forecasting, and brand activations, while identifying key challenges and enablers for growth.
• Customer Engagement and Relationship Management: Establish and maintain mutually beneficial Joint Business Plans (JBP) with key customers, conducting regular KPI reviews and engaging in initiatives like Top 2 Top meetings and road shows to enhance collaboration and visibility.
• Trade Spend Optimization: Prioritize and deploy trade spends strategically to drive traffic to online retailer sites, track effectiveness, negotiate trade spends in alignment with e-commerce frameworks, and perform ROI analysis to optimize promotional plans.
• Internal Stakeholder Leadership: Provide leadership by identifying trends and best practices in E-Commerce, managing internal stakeholders to foster a digital-first mindset, and collaborating with the One Demand team to enhance online presence and visibility of MS brands across e-commerce platforms.