National Wholesale Manager at Red Bull

Areas that play to your strengths
Customer Management

• Assign sales, distribution, execution etc. targets to wholesale & redistributor partners based on business targets and set up regular meetings to review
• Regular Trade Visits with 3rd party sales & merchandising agency to coach teams and unlock distribution and execution opportunities
• Analyse the opportunities in the region, take proper action and implement as needed
• Create strong knowledge of and personal relationships with the top wholesalers & redistributors
• Build winning initiatives to drive reach, sales targets, and our execution in all channels, including Indirect via WHS
• Ensures customers fully understand and execute Red Bull execution / merchandising standards
• Implement systems to track and benchmark wholesalers & redistributors against key initiatives/goals
• Plan and Execute incentive programs in line with company targets to keep sales representatives focused and motivated
• Be a credible beverage business consultant to customers and act as a category captain by presenting category and Red Bull Potential

Business Planning

• Develop business plans by customer to deliver on all relevant RBZA strategic initiatives including volume, horizontal & #vertical distribution, execution and information exchange (depletion data). Ensure the plan is aligned to overall RBZA plan
• Budget Management
• Manage assigned budgets where applicable (Examples: incentive budgets, free goods budget, POS budget and in some cases regional account budgets)

Business Intelligence

• Maintains strong working knowledge of all relevant Red Bull systems
• Proactively uses available reports to maximize on all opportunities including competitor intelligence

Other

• Share and enforce guidelines with regards to Red Bull’s inventory policy
• Develops working knowledge of geographic and demographic areas in assigned geography
• Ensure a sustainable Go to Market (GTM) strategy and structure in assigned geography
• Develops expertise with regards to product competition and distributor competition in respective area
• Communicates regularly and works effectively with all internal sales team and marketing teams to secure full alignment of the sales goals with the DP
• Close and frequent collaboration with OnP KAM, Finance and Ops teams
• Manage risk by taking alternative precautions with a proactive approach by determining the risks that would hamper Red Bull business
• Close alignment of pricing and promotions with all necessary key stakeholders (MD, Off Premise, On Premise and Finance) to minimise the threat of cross channel cannibalisation and to maintain profitability
• Represent Red Bull brand and values in the best way, including appearance, attitude and behaviour

EXPERIENCE
Your areas of knowledge and expertise that matter most for this role:

• Bachelor’s Degree (Relevant equivalent)
• Outstanding sales experience and track record in Consumer Goods industry (Beverage preferred), +5 years
• Customer Management - Distributor & Supplier experience preferred
• Successful track record in team management and leadership
• Experience with basic administrative programs, Windows, Word, PowerPoint, Excel
• Local market / geographical knowledge beneficial
• Key Account experience (an Advantage)
• Proactive, with a flair for continuous improvement.
• Able to be flexible & to embrace change.
• Strong communications skills (verbal and written).
• Excellent problem-solving skills.
• Advanced experience with Microsoft Excel.
• Self-starter with initiative & attention to detail.
• Well organised & able to handle multiple priorities in a relaxed manner.
• Able to see tasks through from inception to completion
• Professional, focussed, responsible & passionate approach to work.
• Travel 50-60%