OMF Campaigns Support Specialist at Old Mutual

Job Description

• Successful execution of customer engagement campaign strategies. These campaigns include and are not limited to acquisition, cross and upsell, retention and engagement campaigns
• The successful candidate will be required to effectively demonstrate previous campaign experience that includes understanding campaign and data methodologies as well as metrics to measure campaign effectiveness.
• Needs to have a minimum experience of 2 years working with campaign and reporting tools. Advantageous is experience with JumpStart, Everlytics, Quicksite or equivalent. 
• The candidate will have to have experience in being part of a fast-paced, high-pressure environment with quick turnaround times and collaboration in a cross functional team that includes but not limited to product, marketing, MIS, analytics, legal and compliance and the contact centre teams.

Responsibilities

• Managing a team of junior campaign support specialist
• Managing direct marketing campaigns, data administration and managing campaign calendar
• Contributes to the campaign planning across all direct marketing channels including and not limited to data and target audience selections, quality checks, testing and campaign signoff
• Regular measurement of campaign performance and ad hock reporting including post campaigns analysis and insights
• Liaising with MIS on reporting as well as the Analytical and Reporting team for logs and troubleshooting and/or further analytics and campaign development
• Liaising with the marketing team on the administrating of direct marketing content, creative design, development, refresh, briefing and execution for email, SMS, push notification, voice, WhatsApp and/or other channels
• Responsible for maintaining data integrity
• Promotes and adheres to legal and compliance as per industry requirements
• Identifies, builds mutually beneficial relationships 
• Managing and monitoring budget

Skills

• Target and deadline driven
• Self-manage and proactive
• Attention to detail
• Creative thinking and problem solving
• Budget awareness and good business sense

Minimum Requirements

• Grade 12
• Relevant tertiary qualification and/or certificates (i.e. online learning)
• 2 - 3 years campaign management and support essential
• Knowledge and understanding of campaigns and reporting tools
• Proficient in Excel
• HTML advantageous
• SQL advantageous
• Implements all through-the-line marketing activities. Implements marketing plans for selected market segments. Provides a consulting function, serving as a resource and concept generator to the marketing managers in order to implement the marketing strategy and plan developed by the seniors.

Responsibilities
Brand Positioning

• Ensure the application of brand guidelines and brand templates and inform the organization on the importance of brand alignment and positioning.

Sales Promotion

• Develop and implement standard sales promotion programs to boost sales and customer loyalty, following the guidelines.

Marketing Communications

• Contribute to the development and delivery of marketing communications campaigns across all media to support the business plan and increase sales.

Events Planning and Delivery

• Plan and deliver smaller events to ensure that the events are produced according to schedule, within budget, and meet all deadlines, and work closely with, and coordinate activities of, all other parties involved in the design, development, sales, marketing, and delivery of the events.

Content Creation

• Collate and summarize information for use in developing content and write first drafts of straightforward content for print or websites.

Information and Business Advice

• Resolve queries from internal or external customers or suppliers by providing information on complex processes and the related policies, referring issues to others where necessary for interpretation of policy.

Project Management

• Support others by carrying out a range of project management activities.

Multiagency Work

• Communicate and coordinate with other professional teams (including some that are over organizational boundaries) to ensure service users experience cohesive and seamless support to meet their needs.

Personal Capability Building

• Develop own capabilities by participating in assessment and development planning activities as well as formal and informal training and coaching. Develop and maintain an understanding of relevant technology, external regulation, and industry best practices through ongoing education, attending conferences, and reading specialist media.

Skills

• Adaptability, Brand Development, Building Trust, Calendar Coordination, Campaign Management, Commercial Acumen, Customer Service, Data Compilation, Legal Practices, Management Reporting, Oral Communications, Project Schedule Management, Sales Closing Techniques, Sales Coordination

Competencies

• Business Insight
• Collaborates
• Communicates Effectively
• Customer Focus
• Drives Results
• Ensures Accountability
• Plans and Aligns

Education

• NQF Level 5 - Higher, Advance or Occupational Certificate or equivalent

Closing Date

• 22 February 2025 , 23:59