Paid Media Specialist at Ten Lifestyle Group

A role within Ten’s Marketing function with a cross-functional (digital advertising to support both B2B and B2C goals) focus.

We are looking for a detail-orientated Paid Media Specialist who has at least 2-3 years of experience in the day-to-day management of paid digital marketing campaigns which can include paid search, display and social advertising strategies. Anin-depth knowledge of Google Ads, Google Analytics, Facebook Ads, LinkedIn for Business, SEO, programmatic display campaigns and more is mandatory.

Key objective/responsibility is to increase brand awareness among our global targets and assist in driving prospects to conversions by complimenting sales funnels with paid-for media. The role requires the ability to translate business goals into successful marketing campaigns and to initiate effective marketing campaigns online.

Who We Are

At Ten our goal is simple, to become the most trusted service business in the world.

We are already the global market leader for lifestyle management and concierge services, providing services from a 22 strong global office network with over 800 employees. We use our expertise, technology and buying power to grant our members direct access to the best travel, live entertainment, dining and luxury retail services. We also work closely with suppliers to provide exclusively negotiated benefits and employee loyalty schemes.

We deliver our service through a combination of Ten’s proprietary, unique technology-enabled platform and the expertise of our highly trained lifestyle managers. Ten is growing quickly and has ambitious plans to keep innovating, inspiring and to continue to improve the lives of millions of members.

Key Responsibilities

• Design, Execute, and Maintain ROI-Focused Pay Per Click & Paid Social campaigns
• Conduct Thorough Keyword Analysis and keep ahead of keyword trends
• Continually optimize PPC & Paid Social campaign components including keyword strategy, ad copy, bid prices, cost per conversion, cost per click, audience optimization, etc.
• Manage programmatic display campaigns
• Assist in writing compelling Ad copy with a focus on driving conversions
• Actively measure and execute A/B split testing for ad copy, landing pages, etc., to ensure optimal campaign performance
• Compile monthly PPC & Paid Social Reports
• Recommend any new content or landing pages that should be created in order to promote higher campaign performance
• Set up Conversion Tracking & Retargeting Pixels
• Conduct in-depth competitive analyses
• SEO optimize all blog and landing page collateral
• Be responsible for hitting target spend and performance of campaigns
• Research to stay on top of the latest trends in PPC & Paid Social advertising

Key Requirements

• Self Starter and Self Motivated Work Ethic
• Critical, Forward Thinker
• Google AdWords Certified
• Google Analytics Certified
• Experience with Google Tag Manager
• Excellent written and verbal communications skills
• Strong creative writing skills
• Comfortable working with numbers, metri