Paid Social Performance Specialist at Badger Holdings (Pty) Ltd

About the role

You’ll take full ownership of Honeyguide’s paid social performance & turning ad spend into real business results. This isn’t about boosting posts or chasing vanity metrics. It’s about building a high-performing acquisition engine across Meta, TikTok, Pinterest, and whatever platform comes next.

You’ll translate business targets into smart media plans, optimise relentlessly for conversions, and make sure every Rand is tracked, attributed, and working harder. From Pixel setups to CAPI integrations, from audience strategy to ROAS, you’ll own the full funnel and the outcomes that matter.

About you

You’re a performance marketer at heart. You think in CPA, not CPC. You care about attribution, not just activity.

Requirements

• Hold a post-matric qualification (degree, diploma, or similar) in Marketing, Advertising, Digital media, or a related field | equivalent practical experience will be considered
• Have 3+ years of hands-on paid social/performance marketing experience
• Hold relevant certifications (Meta, TikTok, Pinterest, GA4)
• Are technically confident with Pixels, CAPI, tracking, and data don’t intimidate you
• Enjoy digging into data and turning insights into action
• Take ownership, you don’t wait to be told what to optimise nex