Paid Social Performance Specialist (George, Western Cape / On-site) at Badger Holdings (Pty) Ltd

What You’ll Own

Campaign Strategy & Execution

• Full platform ownership across Meta, TikTok & Pinterest
• Build and optimise lower-funnel campaigns (Lead Gen & Web Conversions)
• Translate business targets into clear, ROI-driven media plans
• Allocate budget strategically to maximise ROAS

Technical Setup & Data Integrity

• Own Pixel & Tag architecture (Meta, TikTok, Pinterest)
• Implement and manage Conversions API (CAPI)
• Build advanced audience stacks:
• Lookalikes
• CRM Custom Audiences
• Behavioural retargeting buckets
• Ensure every Rand is tracked. Accounted for. Optimised.

Budget & Stakeholder Management

• Control daily burn rate and monthly spend pacing
• Provide daily performance feedback loops (CPL, CPA, lead quality)
• Report on business metrics, not vanity metrics
• Analyse Quote-to-Sale ratios and optimise for profitability

Minimum Requirements (Non-Negotiable)

Education

• National Diploma or Bachelor’s Degree in Marketing, Advertising, Digital Media, or a related commercial field.

Experience

• Minimum 3+ years hands-on experience in Paid Social / Performance Marketing(Agency or client-side experience acceptable, with meaningful budget exposure)