Paid Social Specialist at Salt South Africa

We are looking for an enthusiastic, hard-working, analytical and highly organized Digital Campaign Manager to join our team. The ideal candidate will have strong campaign implementation experience. They will be responsible for the running of paid social media campaigns, from loading campaigns, to optimizing, to reporting – and previous experience in doing so, is a prerequisite.

The candidate will be part of the local campaign management team, focussing only on local campaigns, but will also be part of the broader global operations team, who are based in Madrid. The candidate should have a thorough understanding of Facebook, Instagram, Twitter, ad products, and should be able to confidently implement campaigns according to the best strategy according to client objectives. With the help of the Client Partners, they will need to grow and maintain an excellent working relationship with all points of contact across our clients, however, the main focus of the role will be more towards the campaign strategy, implementation, and reporting.

We are a marketing partner across all social media platforms (Facebook, Instagram, Twitter, Pinterest, Amazon and TikTok) so there will be lots of opportunities to learn and grow beyond the “big three”.

Role:

• Setting up and managing paid social media campaigns across multiple platforms (Facebook, Instagram, Twitter), an extension of the international operations team
• Optimizing campaigns throughout, to ensure optimal performance
• Liaise with the internal operations team, strategists within the agency and clients on suggested budgets, creative & best practice
• Reporting, using our technology tool, as well as Native platforms
• Custom reports – according to agency requirements
• Providing strong insights, according to the original campaign strategy and KPI’s. Must be able to translate data into useful insights.
• Ensuring all booked revenue is recognized while campaign objectives are consistently met or exceeded

Desired skills and experience:

• Experience across e-commerce will be a strong advantage
• Advanced excel skills required
• Analytical, and good with numbers
• Experience in placing and managing PPC (pay per click) media
• Search expertise will be a strong advantage
• BSc/Bcom degree is preferable
• Strong initiative
• Well organized
• Highly motivated
• Must be a Team player
• PowerPoint
• Strong analytical mind
• Problem solver
• 3 years’ experience in Campaign Management and implementation
• Structured and customer-oriented working style
• Strong research and reporting skills

Requirements:

• Excel
• PowerPoint
• Facebook Business Manager
• Twitter Ads Manager
• Graduate degree